Prodco Limited, UK and EU - www.prodcotech.com - PowerPoint PPT Presentation

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Prodco Limited, UK and EU - www.prodcotech.com

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Offering services like real time traffic counters, auditing and remote system management; the experts at even provides online analytical report by using the counting technology. Call at +44 0 2087 839 656 – PowerPoint PPT presentation

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Title: Prodco Limited, UK and EU - www.prodcotech.com


1
Benefit from Installing People Counters at Your
Stores in Malls
  • Prodco International Inc.

2
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  • Merchants and retailers will have a plethora
    of different and diverse requirements. Similarly,
    different types of models will provide a diverse
    range of features and benefits. Therefore, the
    real question remains one of where you could find
    the best data counter. Ideally, the best data
    counter is one that can give you accurate results
    along with a variety of reports. This is why your
    best bet when it comes to buying people
    counting machines lies in visiting Prodco
    International Inc..

3
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  • A fluctuation in traffic at your store or
    business center denotes a corresponding variance
    in the fortunes and performance of your business.
    Several factors could be contributing to this
    fluctuation in traffic and performances.
    Therefore, you need to understand the factors
    affecting the traffic in your store at the
    outset. Only once you have ascertained these
    causes, would you be able to devise means to
    overcome them. People counters at malls provide
    insights on the performance of the location and
    customer behavior. The counters track the flow of
    traffic each day and generate reports filled with
    data. Retailers can use this data for making
    business forecasts. They can also use it for
    making schemes and planning promotions that will
    drive more profit and sales. The key to running a
    successful retail store lies in improving
    customer experience. The data provided by the
    people counter also helps retailers gauge how
    they can improve this aspect of their business.

4
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  • The traffic counter also offers a key
    strategic benefit. You can use the device
    practically anywhere for traffic measurement
    purposes. As mentioned earlier, people counters
    available in markets today harness various
    technologies. Some of the most commonly used
    technologies available for people counting are
  • Cameras
  • Laser counters
  • Thermal cameras
  • Car counters
  • Stereoscopic video cameras and,
  • Wireless infrared beams
  •  

5
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  • Despite their inherent differences, most
    people counters offer similar benefits. Some of
    the most well-known benefits include
  • Helping you understand business trends in your
    store
  • Giving you an insight into the behavior of your
    customers
  • Helping you ascertain those areas of your store
    that experience high traffic and those that
    witness low footfalls
  • Maximizing customer experience in your store
  • Optimizing peak time performances to boost sales
    and profits
  • Planning promotions and sales to increase traffic
    to your store
  • Ensuring that staffing remains commensurate
    according to the traffic your store experiences
    at different times during the day
  • Minimizing leakages through incidents like
    shoplifting, pilfering etc.

6
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  • Thus, the people counters help you to
    optimize your performances. Moreover, they help
    you to achieve this throughout your store even
    in stores spread across different locations. By
    using people counters, you can improve sales
    efficiency, optimize sales and convert window
    shoppers into potential consumers. Once you
    decide to use customer counters for your
    facility, you will need to purchase the device
    that will offer you most value for your money.
    Each model offers various features, benefits and
    levels of customization. Therefore, you would
    need to spend some time in understanding which
    device works best for you. When looking to
    purchase a people counter, always accord the
    highest priority to counters that offer high
    degree of accuracy. The level of accuracy you
    need depend on your requirements. For example, a
    large retailers requirements will differ from
    those of a relatively smaller retail storeowner.
    Both will use the data differently to meet their
    specific goals. However, accurate data will help
    you in arriving at the correct conclusions and
    inferences. This will give you the maximum value
    from your people counter.

7
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  • Experts suggest that people counters that
    use thermal imaging offer maximum accuracy
    levels. However, this depends entirely upon the
    flow of traffic in the specific store. It also
    depends on the type of technology used by the
    device. You could even try using other sensing
    devices, depending on the size of your retail
    store.

8
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  • After the accuracy levels offered by the
    device, turn your attention to the type of device
    you need. For example, consider whether you need
    a wired or a wireless device. Several popular
    casinos prefer opting for wired solutions as it
    keeps their data secure. Depending on your
    requirements and your budget, you can opt for the
    people counter that gives you most value for your
    money. Additionally, you do not need to visit any
    mall for purchasing people counters either.
    Today, you can find this technology online as
    well. Make your purchase and the retailers will
    help you install the counters at your store.
    Thereafter, all you need to do is to monitor the
    numbers generated by the counters, analyze them
    and strategize accordingly. http//www.prodcotech.
    com/

9
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  • If unsure about which device you must pick
    for your retail store, consult the experts.
    Prodco International Inc. assists you with all
    kinds of people counting technologies. Benefit
    from our advice and pick the device that meets
    your requirements the best.
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