People Counting System in United Kingdom

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• Shopping is among the most important contemporary
  social activities currently. People frequently
  visit shopping centers and sprawling malls to
  indulge themselves. Shoppers love new and novel
  experiences. In fact, shoppers enjoy
  unconventional and unique marketing approaches.
  Business owners using these methods, find it
  easier to grab the attention of shoppers. It can
  be difficult to gauge the manner in which
  shoppers behave because of the high
  unpredictability quotient. Of late, the behavior
  of shoppers continues to change even more
  rapidly. This makes it even harder for business
  owners to get a grip on their target audience.

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• In these circumstances, retail traffic
  intelligence can be a shot in the arm for retail
  business owners. A high-quality traffic
  intelligence system such as the one offered by
  Prodco International Inc. can help business
  owners to
• Evaluate the profile and characteristics of
  shoppers
• Gain an understanding about the demography of the
  shoppers
• Obtain insights into hitherto unpredictable
  consumer behavior
• Armed with these insights, business owners of
  retail stores can effectively target the shoppers
  at their stores. Thus, they can use enticing
  promotions, which can strike a resonant chord
  with their target audience. If a business owner
  can therefore, devise marketing promotions based
  on the pre-emptive behavior of shoppers, shoppers
  will find it hard to remain unaffected.
• Although they might not be aware of it, shoppers
  remain under constant surveillance from the time
  they walk into stores. Business owners monitor
  their footsteps, choices, areas of interest in
  the store and reactions to discounts very
  closely. This is primarily because it is crucial
  to keep a keen eye on the traffic in the store
  for maximizing business and sales opportunities.
  The best retail traffic counter provides details
  of total traffic in the store in traffic reports.
  These reports could be in either graphic or
  tabular form, thereby enhancing their level of
  customization.

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• People counters in retail businesses help
  business owners gain valuable insights about
  customer behavior and location performance.
  Business owners can use the data generated to
  enhance their sales and profits through
  appropriate planning and implementation of
  appropriate strategies. Therefore, if business
  owners install retail people counters, these
  devices can help count the number of people
  visiting the store or mall accurately. This can
  help business owners ensure that their retail
  stores perform at optimal levels day after day.
  To express it simply, these devices are
  electronic systems that utilize readers mounted
  at entrances for counting the number of people
  walking into a specific facility or shopping zone.

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• One of the key performance indicators of a retail
  store is its performance levels. Retail counters
  help business owners calculate the percentage of
  store visitors that end up purchasing something.
  Furthermore, business owners use retail traffic
  counters to measure the traffic count of people
  entering or leaving a place, as mentioned above.
  These counters use a wide variety of technology
  to accomplish this. The main kinds of technology
  used by people counters are
• Synthetic intelligence
• Computer vision that uses CCTV cameras or,
• Thermal imaging

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• People counting devices are an innovative means
  to generate information for conducting
  statistical analyses. These devices can count the
  number of people who enter and exit a store.
  However, they also serve a number of other
  purposes. These include
• Intelligence gathering in supermarkets and malls
  and,
• Traffic data analysis

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• People counters at malls provide greater accuracy
  when it comes to maintaining a count of the
  percentage of people who visit a store
• Casually, without making any purchases
• Casually, but end up making a purchase or two
• Aiming to purchase certain products for sure

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• Analysis of the data generated by these counters
  can be very important to analyze a stores
  performance. Several business owners will
  primarily examine their account sales details.
  However, this device provides accurate data that
  can yield dividends in
• Analyzing Sales Patterns
• Improving Sales
• Ascertaining the levels of under or over-staffing
  in stores
• Understanding the peak hours of the store,
  thereby enabling business owners to provide
  maximum staffing at the time

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• The only permanent factor in life is change. This
  adage has a corresponding impact in the world of
  retail too. Shopping trends keep changing
  frequently. This makes it imperative for business
  owners to innovate in a bid to stay ahead of the
  competition. Visit Prodco International Inc. to
  find out more about the changing shopping trends.
  Devise systematic strategies to counter them.
  Observe the difference in your sales and
  profitability.

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Contact Us

• Prodco International Inc.9408 Boul. du
  GolfMontreal, QuebecCanada H1J 3A1
• Phone [phone]
• Telephone [phone]
• Fax [phone]
• E-Mail info_at_prodcotech.com