Title: Sectoral Capsule-The Indian Social Media - Casting its Net
1Sectoral Capsule-The Indian Social Media -
Casting its Net
One-Stop Shop for Business Information
2 Summary
Social media has become a crucial tool of
communication and blurred the boundaries of
state, country and continent. It has become the
pulse of the society, with every debate and
controversy generating thousands of tweets,
comments and re-tweets. However, with its
potential to bring people together, social media
also holds immense promise as a tool for social
change. The social networking sites have also
become a medium for everyone to express their
opinion make their voices heard.
3According to a recent report by the Internet and
Mobile Association of India (IAMAI), there were
213 million internet users in India in December
2013. It also estimates that by June 2014, the
country will have 243 million internet users,
overtaking the US as the second-largest internet
base in the world. China currently has more than
300 million internet users while the US has an
estimated 207 million users. In todays
competitive environment, companies irrespective
of their size employ analytics to improve
efficiencies. The years to come will see more
traditional segments, such as governments and
regulatory bodies, employing these tools.
4Analytics will help companies observe patterns of
online consumer behaviour across search engines
and social media platforms. Companies would need
to gather accurate and relevant data from all
these sources and analyse it for customer
insights to improve customer acquisition and
retention strategies. The emergence of social
media networks like Facebook, Twitter, YouTube
are helping companies create rapid response teams
to solve user issues, get feedback on products
and services, build brand reputation, generate
sales leads and much more.
5More and more parties are reaching out to the
countrys youth through social media. It is a
long leap from the times when politicians relied
mainly on posters, cardboard cutouts, fliers,
graffiti and house-to-house canvassing to win
over voters. Increasingly political parties are
becoming tech savvy, as they know online
platforms are the only way of reaching out to the
young generation. However, like all powerful
tools, social media should also be used
judiciously. In 2011 London riots, arsonists used
the social media widely to plan and execute their
attacks. More recently, in India, social media
was used to spread communal panic among people
from the northeast.
6Table of Contents
- Internet Penetration in India
- Social Media Scenario
- Trends in Social Media Industry
- Social Media as an Investment Avenue
- Issues Challenges
- Outlook
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