Sales Training

1
AB Anthony Bourke

• F-16 Fighter Pilot Motivational Speaker
• 2700 Hours Flight Time
• One of the first pilots to fly homeland defense
  missions over New York City after 9/11
• 20 years leadership experience with Fortune 500
  companies
• Founder CEO of Mach 2 Consulting
• Marin County, CA

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• The Power of The Feedback Loop
• As a United States Air Force fighter pilot,
  Anthony AB Bourke learned that the key for
  individuals and teams to perform at their peak is
  a system of constant and honest feedback. AB
  refers to this system as the Feedback Loop.
• Before Each Mission - Fighter pilots always
  take time just before execution to hold a
  Briefing. Briefing is where the preparation
  stops and the execution starts. Briefing insures
  that when we start engines and get airborne, we
  are aligned, we are flying in formation and we
  are executing at the highest possible level.
• After Each Mission - Fighter pilots practice a
  systematic ritual called Debrief. Debrief is
  an approach for providing real time feedback in
  an expected format on a regular basis, without
  fear of reputational risk. Debrief is about
  learning and getting better every single day.
• Teams of all sorts, particularly those in
  competitive business situations, can greatly
  benefit from this system of Briefing and
  Debriefing to drive continuous improvement
  throughout their decision-making cycle.

3

• The Key to a Successful Keynote Speech is
  Pre-Mission Planning
• Like all good fighter pilots, AB takes special
  pride in his pre-mission planning where he will
  spend considerable time with you by phone or in
  person learning about your group and preparing
  for the mission.
• His goal for every presentation is to Walk
  yourcorporate walk, talk your corporate talk
  anddeliver his powerful message wrapped
  aroundyour meeting themes and goals.
• All speeches include the following key
  components
• State-of-the-art multimedia presentation
• Interactive presentation style and engaging
  content that creates
  audience buy-in
• Highly customized messaging that supports
  your meeting goals and
  themes

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• Customized for Your Business
• AB speaks on a variety of pertinent business
  issues that are customized for your organization.
  
• He has proven expertise in a widerange of
  subjects including
• Communication
• Leadership
• Organization
• Team Work
• Commitment
• Culture
• Sales Excellence
• His most popular speeches
• Communicating at Mach 2
• Winning at Mach 2
• Leading at Mach 2
• Selling at Mach 2