Global Functional Food Survey: Trends and Insights 2014-2016

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Report Global Functional Food Survey Trends and
Insights 2014-2016
Report Insights

• Weight management and heart health are two key
  health concerns that will boost the growth of
  functional food and drink sales over the next 3
  years
• Greater awareness of health concerns amongst an
  aging society, and reduced skepticism over
  product claims is expected to drive growth in the
  functional food market
• Younger adults aged 25-34 are seen as the key
  demographic group that will drive functional food
  and drink sales over the next 3 years
• The US and China will be the two hot-spot areas
  where demand for functional food and drink will
  intensify most over the next 3 years

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Report Global Functional Food Survey Trends and
Insights 2014-2016
Report Insights (Continued)

• Energy and sport drinks, cereal and energy bars
  and juice and soft drinks are the product
  categories that will witness the biggest increase
  in demand in the coming years
• Demand for functional food and drinks in grocers,
  hypermarkets, and supermarkets will outpace
  demand in specialist health stores over the next
  3 years
• Across most regions, demand for Omega-6,
  Probiotics and dietary fibers will grow during
  2014 to 2016
• Online sales of functional food and drinks are
  also expected to increase over the next 3 years

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Report Global Functional Food Survey Trends and
Insights 2014-2016
Report Insights (Continued)

• Consumer education programs will be the most
  effective strategy for the expansion of
  functional food and drinks into new markets
• Clear product description, quality cues to
  customers, and maximum brand massaging are the
  crucial packaging or labeling trends for the
  growth of functional food and drinks
• The majority of executives across all regions
  anticipate social media as the key channel for
  the marketing communication of functional food
  and drinks over the next 3 years

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Report Global Functional Food Survey Trends and
Insights 2014-2016
Report Coverage

• Analysis of the current status of private label
  functional food and drinks across different
  regions, and assesses availability prospects of
  private label functional food and drinks in
  specific product categories across different
  regions over the next three years
• Evaluation of the importance of packaging and
  labeling trends crucial for propelling the growth
  of functional food and drinks over the next three
  years
• Identification of the impact of health claim
  regulations on functional foods and drinks
• Regulatory environment covering functional food
  and drinks business

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Report Global Functional Food Survey Trends and
Insights 2014-2016
Report Benefits

• Identify prevailing level of optimism about the
  future of the functional food and drinks market
• Identify key focus areas for functional food and
  drinks product development over the next three
  years
• Uncover major challenges for functional food and
  drinks over the next three years
• Anticipates how social media will influence the
  functional food market over the next three years
• Project changes in the sales of functional food
  and drinks over the next three years

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Report Global Functional Food Survey Trends and
Insights 2014-2016
Report Details

• Publish date Nov 22, 2013
• Number of slides 51
• Geographic coverage Global
• Available format PDF, CD, Hardcopy
• Price for Single User License USD 1,950
• Price for Site License USD 3,900
• Price for Global User License USD 5,850
• Delivery Time Within 1 business day
• Payment Modes Credit/Debit Card, RTGS/Wire
  Transfer, Google Wallet, PayPal

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