Digital Marketing Strategies For Service Professionals

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Digital Marketing Strategies for
Service Professionals

• 2013 SuperGeeks.biz Call Us (808) 531 - 4335

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• The breakfast seminar earlier this month was a
  great success. The PBN event focused on digital
  marketing strategies for professional service
  providers.
• It was completely sold out. We covered a range of
  topics from redesigning your companys website
  and selecting a hosting company to why you need
  to spend more time on social media and how best
  to get started.
• When I do seminars like this one, I am especially
  excited about the QA session because thats when
  we really start tackling the pressing issues.
  Unfortunately, the people who need the help most
  are often the ones least likely to ask for it.
• If you fall into either of those categories, feel
  free to send me an email help_at_supergeeks.net . I
  believe its our duty to share our experiences in
  this industry and to give people the support they
  need.

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• In any case, here are are some of the questions
  asked
• Which social media should I focus on first?
• As a business professional, start with your
  LinkedIn profile. Its free and takes only a few
  minutes to get up and running. LinkedIn is
  especially useful because it has a bunch of
  builtin tools to help you connect with colleagues
  and former classmates.
• Think of LinkedIn as your online resume. Be sure
  to include a professional photo, your positive
  work experience, and any accomplishments. You can
  connect with me here
• http//www.linkedin.com/in/supergeeks
• I often turn to LinkedIn when researching new
  hires, vendors and business acquaintances.Once
  your LinkedIn profile is published, make sure
  your Facebook business page is looking good. Use
  this site http//fiverr.com/ to find someone to
  create a customer banner graphic for you for just
  5.

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• YouTube is next on your todo list. Those videos
  will be useful internally for training purposes
  and for your sales and marketing campaigns.
• Bottom line is People prefer video over text and
  they tend to retain video content better than
  other forms of media.
• How do I manage the tirekickers?
• This is actually an elite problem where people
  are inquiring about your product or
  service,collecting info but not yet committed to
  buying.
• So, imagine you have a website and people are
  coming to your website and calling and asking
  questions. But it seems like they are taking your
  expertise and then shopping elsewhere.

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• Heres what you do
• Continue positioning yourself as the expert in
  your field (even if you are not.)
• 2. As you field questions, build a list of
  the top ten questions commonly asked.
• 3. Use the list of commonly asked questions as
  titles for your blog entries. If people are
  asking you the same set of questions over the
  phone or via email, there are probably a
  gazillion other people asking the same questions
  online. Harness it.
• 4. Email each list monthly. Be useful and
  informative. Include products or services for
  sale and push for the sale.

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• Whats better To do something halfway or not
  to do it at all?
• I love this question. Back when product
  development required 2 years and products
  remained on the market for 5 years, it was all
  about getting it right the first time.
• These days, its all about being first to market
  and prototyping an idea through multiple
  versions.Software, for example, is often released
  with known bugs and unfinished features. The
  intent is to gauge rapidly whether something has
  traction and then circle back and refine it.
  Test, fix, test,fix.
• The above question was actually about using
  social media for business. My answer version one
  is always better than version none. So, yes, its
  ok to be crappy.

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• What is reputation management?
• All participants were encouraged to spend some
  time online searching for their companys product
  and service and basically seeing how they and
  their business may appear online to potential
  clients. Sometimes people are surprised to find
  nasty reviews and maybe even embarrassing content
  from our more youthful and less inhibited days.
• Reputation is serious business because the
  consequences can be so devastating. Imagine
  youre a good dentist but one who has been
  unjustifiably sued for malpractice.
• And guess what pops up in the search engines on
  page one of Google when someone searches on your
  practice? All things being equal, that potential
  patient will probably just move on to the next
  dentist in the search results the one with no
  obvious legal history and strong reviews.

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• JAMES KERR, Founder and Chief Geek of SuperGeeks.
  Mr. Kerr's tech tips help businesses improve
  efficiencies and boost sales. Learn how your
  company can leverage search engine marketing.
  Visit at SuperGeeks.Biz.