Tech Mahindra: An Indian Multinational Provider of IT Services

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Tech Mahindra An Indian Multinational Provider
of IT Services
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Composed of Two Components

• In a country which is largely dominated by the IT
  sector, the importance of the software industry
  is enormous. Growing at phenomenal rates, this
  sector is largely composed of two components
  business process outsourcing (BPO) and IT
  services.

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An Indian multinational provider of Information
Technology

• Many major metropolitan cities such as Hyderabad,
  Bangalore, Mumbai, Chennai, Delhi, Trivandrum and
  Kolkata contribute to this sectors exports. Part
  of the Mahindra Group conglomerate, Tech Mahindra
  Limited is an Indian multinational provider of
  information technology (IT), business support
  services (BPO) and networking technology
  solutions to the telecommunications industry.
• Also one of the leading software firms in India,
  it had merged with Mahindra Satyam in 2013 thus
  making it the fifth largest IT company in the
  country (Tech Mahindra-Mahindra Satyam). The
  brand positioning of the company represents the
  new connected world.

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Some of the main features of its brand
positioning

• The company has moved from globalisation to
  localisation, where the emergence of social
  media, internet, mobility and networking, have
  erased all the barriers that make us a virtual
  colony
• The entire universe has literally converged
  into a small mobile screen (smart phones), where
  people are connected 24/7. Here they constantly
  read share their views, ideas and experiences.
  This has led to an evolution of a world full of
  possibilities where customers are co-innovating
  and the market is driven by networking platforms

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Thank You