Global Beverage Forecasts March 2014

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Global Beverage Forecasts March 2014
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Synopsis

• Published by Canadean, Global Beverage Forecasts
  provides consumption trends 1999 to 2013
  provisional and 2014 to 2019 forecasts for key
  beverage categories.
• Introduction and LandscapeWhy was the report
  written?This bi-annual report from Canadean is
  designed to show past consumption trends for all
  commercial beverage categories and forecast
  trends five years into the future. Product
  analysis is broken down into 30 categories
  packaged water, bulk/HOD water, carbonates,
  juice, nectars, still drinks, squash/syrups,
  fruit powders, iced/rtd tea drinks, iced/rtd
  coffee drinks, sports drink, energy drinks, hot
  tea, hot coffee, beer, sorghum beer, cider,
  spirits, wine, fortified wine, sake, rice wine,
  FABs, dairy drinks (white milk, fermented milk,
  drinking yogurt, flavoured milk, soymilk,
  evaporated and condensed milk).

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Key Features and Benefits

• Data for 30 individual beverage categories,
  covering historical trends (1999-2013 provisional
  and 2014-2019 forecast provided in excel).
• Data measures in million litres and litres per
  capita
• Supporting analysis for the individual beverage
  categories
• Canadean's Global Beverage Forecasts includes
  data tables for 83 markets in eight regions
  Africa, Asia, Australasia, Latin America, East
  Europe, Middle East and North Africa, North
  America and West Europe.
• Regional summaries and a global overview are also
  included plus supporting text for 53 markets.

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Key Market Issues

• Global economic uncertainty will still stifle
  growth in many markets and act to dissuade
  investment in riskier, usually more innovative
  products. This means that even after a recovery
  has been established there could still be some
  'lag' between growth in economies and growth in
  the soft drinks market, especially for the
  younger demographics that are attracted to
  innovative products.
• The Beer segment is seeing declines in many
  important markets and muted uptake in markets
  that could have been important for future growth,
  for example the younger generation in Japan are
  showing a lack of interest in the category.
• Continued political turmoil and change in the
  certain region, such Egypt's second coup in five
  years or the renewed threat of a coup in Thailand
  for example, creates an atmosphere that can make
  producers, especially international players,
  slightly more hesitant to invest.

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Global Beverage Forecasts March 2014
Global Beverage Forecasts - Methodology 
Geographic Coverage 
Regional Balancers 
Product Coverage 
Market Commentary 
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Report Highlights

• Coffee products are fairly mature however there
  has been promising signs of growth by utilising
  new distribution channels such as coffee lounges
  and premix vending machines.
• Health awareness and concerns have impacted the
  consumption patterns in a number of key markets
  in recent years for example sports drinks in
  Vietnam grew by 35.
• Packaged and Bulk water products and services are
  seeing an increase in regions such as Eastern
  Europe due to the lower quality of tap water.

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Related Market Research Report

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• Consumer Trends Analysis Understanding Consumer
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• Consumer Trends Analysis Understanding Consumer
  Trends and Drivers of Behavior in the Chinese
  Dairy Food Market
• Global Hot Drinks Market News and Events
  February 2014
• Global Spirits Market News and Events February
  2014

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