DigitalPugs - SMO Plans

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Digital Marketing Proposal
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Social Media Marketing
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Our Objective
Our Objective

• Increase brand awareness
• Generate maximum traffic on its website
• Lead generation
• Lead conversion

www.digitalpugs.com
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Social Media Marketing
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We target 4 platforms

• Facebook
• Twitter
• Linkedin
• Google

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Facebook Activities

• Tabs creation
• Apps creation (Additional cost involved)
• Keyword optimization of the content of the
  social page
• Posting/updates
• Polls /Quizzes
• Contest running
• Campaign setup
• Creation of hashtags

www.digitalpugs.com
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Twitter Activities
Twitter Activities

• Participation in trending hashtags
• Appropriate tagging
• Participation in conversations of active members
• Tracking people from the TG searching for
  respective Geography
• Creation of hashtags
• Tracking influencers

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Linkedin Activities

• Postings about services offered for respective
  Domain
• Promoting our brand on various groups
• Posting reviews
• Tracking of relevant audience
• Creation of discussion forums communities

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Google Activities

• Posting stuff relating to website keywords to
  improve website ranking
• Creating rating and review system
• Participation in various groups and promoting
  our brand there
• Using () and () to highlight our services on
  google search

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SOCIAL MEDIA MONITORING
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ROI Metrics What is it Usage and analysis
Social connections Number of fans /followers on social page It is used to generate a large fan base, which needs to be done in the long run. This is an indication of how large a fan following you have. But it needs to be driven both by brand and by budget.
Social page views Number of people who visited your page The number of pages views that your branded page has given a clear indication of how much engagement you have with the users. This is more important than a random page view on any page
Engagement rate The metric from the graphic below is basically the total of likes and comments divided by a total fan count It lets you take note of what you posted and, as importantly, when. Having a high engagement rate will help to build your EdgeRank! Also, take note as to whether the reaction was positive  or negative
ROI Metrics
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Thank You!
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