Smart Auto Glass

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Opportunities for Smart Auto Glass NanoMarkets,
LC March 2014
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ABOUT NANOMARKETS

• NanoMarkets provides industry analysis of
  advanced materials markets in the energy and
  electronics sectors. We have been covering these
  activities for a decade.
• Our work includes market, company and technology
  analysis, market forecasting and due diligence.
• Offerings include reports, custom consulting,
  seminars/webinars and in-house training.
  NanoMarkets is based in US, with extensive
  contacts all over the world.

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ABOUT THE REPORT
This report provides an in-depth analysis of the
worldwide market for smart glass used in cars and
trucks identifying the main opportunities that
smart glass presents for glass and coatings
makers as well as for the car firms themselves. 
In addition, the report includes an eight-year
(volume and value) forecast of smart auto glass
with breakouts by materials technology and
functionality. The report incorporates a
technology assessment of the latest smart glass
technologies for the automotive sector including
self-tinting glass, self-cleaning glass,
self-healing glass, and automotive display
glass.  Applications covered are windshields,
mirrors, sunroofs, other automotive windows and
dashboards.  The report also discusses the
glass-related opportunities that NanoMarkets sees
emerging as the result of the latest trends in
automotive infotainment systems. This report
pinpoints the main trends that will shape the
revenue potential of smart auto glass in the next
decade.  Noting that many of the smart glass
technologies used in cars and trucks have low
performance and short lifetimes, this report
analyzes how performance will be improved and how
this can lead to enhanced revenue streams for the
firms involved with smart auto glass, both as
technology providers and as OEMs.  
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RELATED REPORTS

• Smart Mirrors Markets 2013
• Smart Glass in the Automotive Sector 2013
• Smart Windows Materials Markets 2014-2021
• Smart Glass Opportunities in the Automotive
  Industry -2014

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Smart auto glass Meaning
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• Factors influencing the use of smart auto glass

Glass Type Safety Comfort Design/style Fuel Economy
Self-Cleaning Cleaner windshields make for safer driving. But at present these coatings are not ready for auto applications Clear view enhances the driving experience for both the driver and passengers Even though they are primarily introduced for their functionalities, they do add onto the style features of a vehicle Not much clarity on impact on fuel economy
Self-Repairing It might make auto glass more protected from scratches and cracks, but conventional auto glass do possess such features to some extent Even though they are primarily introduced for their functionalities, they do add onto the style features of a vehicle
Self-Tinting Well deployed for auto mirrors and could add more controls to tinted windows Glare and bright sunlight can be controlled, making it more comfortable for drivers and passengers These features add onto coolness of vehicles Self-dimming glass can enhance the capability of keeping inside of vehicles cool
Device-Embedded Glass Touch screen and HUDs may be the safest way to interact with complex dash display-or not Touch screen and entertainment features may make some contribution to comfort Dashboard being the key focus of design in cars, embedded sensors and other devices may help in this regard May have some impact in the area of environmental control systems
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self-tinted glass In automotive sector and their
types
Electrochromic Photochromic Thermo-chromic PDLC SPD
Status Dominant smart windows materials platform Niche Niche with limited dimming capabilities Limited to privacy glass only Niche products mainly used in autos
Materials Polymers and transition metal oxides Photochromic film Hybrid materials Catalytic platforms Enormous potential, Vanadium dioxide is often referenced Liquid crystals of various kinds Polydiode and similar materials
Opportunities More materials in this class that can be commercialized New sales territories and more hybrid solutions New materials platforms have considerable opportunities Better power consumption, PDLC/EC, reverse PDLC, hybrids etc Limited by RFI franchise, but better materials are being sought out
Advantage Low power consumption, good switching times Unclear maybe price Low price and ease of integration into IGUS Switching time and level of light blocking for large panels
Future Better manufacturing options, lower prices Opportunity for innovations Competition for conventional retrofit window film Not much clarity on its ability to breakout from this niche as PDLC is just a form of privacy glass Could be more widely used perhaps in a version using new materials. RFI seems open to new products
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Other types of automotive smart glass
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Embedded intelligence in smart auto glass
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Firms that will shape Smart auto glass Industry
Firms Description
3M Leading supplier of conventional window films with a strong brand name.
3M Quite active in the auto windows space with many different kinds of products.
3M Being a materials firm, 3M has the resources that can be a major influencer in the smart windows market.
Gentex Dominant player in the auto mirror space and continues adding value through enhancements.
Gentex May extend its electrochromic technology expertise into smart auto windows.
Gentex Has already gone into smart aircraft windows business.
NSG/ Pilkington NSG being a licensee of RFIs SPD technology, also a supplier of self-cleaning windows through its Pilkingtons subsidiary, a company worth watching in smart windows segment
NSG being a licensee of RFIs SPD technology, also a supplier of self-cleaning windows through its Pilkingtons subsidiary, a company worth watching in smart windows segment
RFI Only company producing SPD technology but licenses more than 40 firms, Hitachi being one such material manufacturers
SWITCH Materials Strong interest in auto glass and develops hybrid photochromic/ electrochromic glass
Saint- Gobain Active in smart windows through a number of ways, one being ownership of Sage
Saint- Gobain Also offers SPD, self-cleaning glass and retrofit window products and a major supplier of auto glass
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Opportunities for glass makers
AGC, Corning, Saint-Gobain,
Guardian Industries, NSG/Pilkington and PPG are a
few glass firms to watch in this space
Several of these glass firms are involved in
alliance with technical firms in order to make
use of this trend
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Opportunities for specialty chemical companies

Other than 3M , BASF, DuPont, Eastman
Chemical/Solutia, Solvay and Toray are other key
firms to watch
3M, worlds leading supplier of films has
numerous non-dynamic solar films in its portfolio
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market forecast smart auto glass by glass type
Smart mirrors seems to be the main driver and
will continue driving demand for auto smart glass
in coming eight years
CAGR is more than 45
In near future, we dont see much growth for any
particular type of glass, but self-cleaning,
self-healing and active self-dimming definitely
have potential
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CONTACT US

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