CHARANIYASHRADHAPPT

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Cross-Cultural Communications in Business

• Preped By
• CHARANIYA SHRADDHA S
  Enroll.130210125012

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Were Going To Talk About.

• A Communications Model
• What is Culture?
• Good Cross-Cultural Communicators
• High-Context Cultures
• Low-Context Cultures

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A Communications Model
Channel
Sender
Message
Audience
Feedback
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A Better Communications Model
Context
Channel
Sender
Message
Audience
Feedback
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What is Culture???

• Provides patterns of acceptable behavior
  beliefs.
• May be based on.
• Nationality
• Race and Religion
• Historical Roots
• All of the Above

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Good Intercultural Communicators Are.

• Aware values behaviors not always right.
• Flexible open to change.

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And..

• Sensitive to verbal nonverbal behavior.
• Aware of values, beliefs, practices of other
  cultures.
• Sensitive to differences within cultures.

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HIGH CONTEXT VS. LOW CONTEXT CULTURES
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High-Context Cultures

• Infer information from message context, rather
  than from content.
• Prefer indirectness, politeness ambiguity.
• Convey little information explicitly.
• Rely heavily on nonverbal signs.

• Asian
• Latin American
• Middle Eastern

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Low-Context Cultures

• Rely more on content
• rather than on context.
• Explicitly spell out information.
• Value directness.
• See indirectness as manipulative.
• Value written word more than oral statements.

• European
• Scandinavian
• North American

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Some Cultural Scenarios
Japan
China
India
Mexico
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JAPAN
To help her American Company establish a presence
in Japan, Mrs. Torres wants to hire a local
interpreter who can advise her on business
customs. Ms. Tomari has superb qualifications on
paper, but when Mrs. Torres tries to probe about
her experience, Ms. Tomari just says, I will do
my best. I will try very hard. She never gives
details about any of the previous positions she
has held. Mrs. Torres begins to wonder if Ms.
Tamari's résumé is inflated.
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CHINA
Stan Williams wants to negotiate a joint venture
between his American firm and a Beijing-based
company. He asks Tung-Sen Lee if the Chinese
people have enough discretionary income to afford
his product. Mr. Lee is silent for a time, and
then says, Your product is good. People in the
West must like it. Stan smiles, pleased that
Mr. Lee recognizes the quality of his product,
and he leaves a contract for Mr. Lee to sign.
Weeks later, Stan still hasnt heard anything.
If China is going to be so inefficient, he
wonders if his company should try to do business
there.
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INDIA
Gloria Johnson is proud of her participatory
management style. Assigned in Bombay on behalf
of her U.S.-based company, she is careful not to
give orders but to ask for suggestions. But the
employees rarely suggest anything. Even a formal
suggestion system she established does not work.
Worse still, she doesnt sense the respect and
camaraderie that she felt at the plant she
managed in Texas. Perhaps the people in India
just are not ready for a woman boss.
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Thank You