Title: Switzerland enterprises ICT investment strategies by end of 2015
1Consumer Survey Attitudes and Awareness Home
Health and Private Duty
While much is known about patient satisfaction in
home health care, little has been reported about
general consumer knowledge and awareness of home
health care and private duty care. What does the
general American public know about home health?
Do Americans view the industry favorably, or has
reporting on some bad actors affected public
opinion? What companies have the greatest brand
awareness? Through the process of completing our
latest market intelligence report, we found a
scarcity of data concerning American attitudes,
beliefs and opinions about home health care. In
speaking with industry executives and members of
our Home Health Executive Panel, it was apparent
that little data had been assembled on this topic
and that marketers relied heavily on personal
experience.
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2Consumer Survey Attitudes and Awareness Home
Health and Private Duty
Our goals for this study were to Assess
consumer understanding of home health care and
private duty carewhat the differences are, who
pays for it, who provides it and who uses
it Determine the level of awareness for some of
the larger home health and private duty
brands Find peoples preferred resources for
finding a company to hire when needed Determine
likelihood to use either type of service
soon This report includes the results from a
December, 2013 online survey of 517 U.S.
residents. Included are responses nationally and
by region, gender, education, income and age.
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3Consumer Survey Attitudes and Awareness Home
Health and Private Duty
Table of Contents Methodology 5 Limitations
6 Variable Definitions 7 Demographic
Characteristics 8Figure 1. Education, Sample and
U.S. Population 8Figure 2. Gender, Sample and
U.S. Population 9Figure 3. Age, Sample and U.S.
Population 10Figure 4. Income Distribution,
Sample and U.S. Population 11Figure 5. Region,
Sample and U.S. Population 12 Results Part
OneHome Health Care 13Figure 6. Familiarity
With Home Health Care 13Table 1. Familiarity
With Home Health Care 14Figure 7. Personal
Experience With Home Health Care 15Table 2.
Personal Experience With Home Health Care 16
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4Consumer Survey Attitudes and Awareness Home
Health and Private Duty
Figure 8. Opinion Favorability of Home Health
Care 17 Table 3. Favorability of Home Health
Care 18Figure 9. Awareness of Medicare Coverage
of Home Health Care 19Figure 10. Likeliness of
Home Health Care Use Within 12 months 20Table 4.
Likely to Use Home Health Care 21Table 5.
Familiarity and Likely to Use Home Health Care
22Table 6. Previous Experience and Likely to Use
Home Health Care 22Figure 11. Finding a Home
Health Care Provider 23Table 7. Q6 Full
Questions and Responses 2 Key Findings Home
Health Care 25 Results Part TwoHome Care
26Figure 14. Familiarity With Home Care 27Table
8. Familiarity With Home Care 28Figure 15.
Personal Experience With Home Care 29
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5World textile and apparel trade and production
trends the USA, Argentina, Brazil, Colombia and
Mexico, February 2014 edition
Table 9. Experience With Home Care 30Figure 16.
Opinion Favorability of Home Care Industry
31Table 10. Favorability of Home Care 32Figure
17. Awareness of Medicare Coverage of Home Care
33Figure 18. Finding a Home Care Provider
34Table 11. Q13 Full Questions and Responses
35Figure 19. Likeliness of Home Care Use Within
12 months 36Table 12. Likely to Use Home Care
37Table 13. Awareness and Likely to Use Home
Care 38 Key Findings Home Care 41 Discussion
42 References 46
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