Humming bird Google Algo Update

1
Hummingbird spawns new search canon
2
Hummingbird Update

• Biggest change to Google search since 2001 and
  impacts more than 90 percent of worldwide
  searches.
• The name Hummingbird comes from being precise
  and fast. 
• Gives priority to the contextual meaning of the
  terms used in a query. 
• Long tailed keywords are now gaining its
  importance. 

3
Hummingbird Update

• Hummingbird algorithm determines the users
  various search pattern using parameters like
  location, product features, availability etc.
• For example, if the user is typing a query like
  The best dining spots in Dubai, Google can now
  interpret it and give the relevant result on
  best restaurants in Dubai, based on the current
  location of the user. 

4
Hummingbird Update

• The new Hummingbird update works in two ways
• Conventional searches instead of traditional
  keyword searches
• Displays search content right on the search pages
  which makes it easier for users to pick out the
  right website
• Business websites need to understand the fact
  that, its now time to take care of market
  research rather than keyword research. 

5
Nestle Family and Hummingbird

• The article Pregnancy month four Eat iron-rich
  foods for a healthier pregnancy, in
  Nestle-Family website deals with strong content
  in easily understandable language. 

6
Nestle Family and Hummingbird

• Before the launch of Hummingbird update, the
  above mentioned article was not ranking in Google
  search. But now as Google has given more
  importance to the content with its latest update,
  the article ranks at the top of search results!
• Nestle Family has a huge collection of nutrition
  related articles which make the website the top
  pick on Google search results. 

7

• Google makes it pretty sure with its latest
  Hummingbird update that content is going to rule
  the search marketing domain.
• Hummingbird continues to focus on Google search
  where Content is King. The best way to be on
  the top of Google search is by identifying your
  target audience and their needs, when developing
  a new website strategy.

8

• Visit our blog
• www.globalmediainsight.com/blog/hummingbird-google
  -update/
• Thank You!!!