Turkey Travel and Tourism Market by 2018

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Travel and Tourism in Turkey to 2018
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Travel and Tourism in Turkey to 2018

• Synopsis
• The report provides detailed market analysis,
  information and insights, including
• Historic and forecast tourist volumes covering
  the entire Turkish travel and tourism sector
• Detailed analysis of tourist spending patterns in
  Turkey for various categories in the travel and
  tourism sector, such as accommodation,
  sightseeing and entertainment, foodservice,
  transportation, retail, travel intermediaries and
  others
• Detailed market classification across each
  category, with analysis using similar metrics
• Detailed analysis of the airline, hotel, car
  rental and travel intermediaries industries
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Travel and Tourism in Turkey to 2018

• Scope
• This report provides an extensive analysis
  related to  tourism demands and flows in Turkey
• It details historical values for the Turkish
  tourism sector for 20092013, along with forecast
  figures for 20142018.
• It provides comprehensive analysis of  travel and
  tourism demand factors, with values for both the
  20092013 review period and the 20142018
  forecast period.
• The report provides a detailed analysis and
  forecast of domestic, inbound and outbound
  tourist flows in Turkey.
• It provides comprehensive analysis of the trends
  in the airline, hotel, car rental and travel
  intermediaries industries, with values for both
  the 20092013 review period and the 20142018
  forecast period.
• Get a detailed report at http//marketreportsstore
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  er-trends-and-drivers-of-behavior-in-the-italian-d
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Travel and Tourism in Turkey to 2018

• Key Highlights
• The tourism sector relies heavily on spending by
  international arrivals inbound tourism
  expenditure totaled TRY32.3 billion (US17.1
  billion) in 2013, compared to TRY22.4 billion
  (US11.8 billion) from domestic travel in the
  same year. This is despite the domestic tourism
  volume being more than double international
  arrivals (69.2 million domestic trips against
  32.8 million international arrivals) in 2013.
• Istanbul, the capital city, is a leading tourism
  hub. MasterCards Global Destination Cities Index
  2013 ranked the city the third-most-visited city
  in the world. The number of arrivals to Istanbul
  increased at a rate of 9.5 in 2012 to reach
  10.37 million in 2013.
• Turkey is making continuous efforts to promote
  itself as a leading medical tourism destination.
  According to the Turkish Ministry of Health, the
  country received 270,000 medical tourists in
  2012. The countrys medical tourism offerings
  include dentistry, optometry, orthopedics,
  plastic surgery, spa and healthcare services. In
  February 2013, the Turkish parliament passed a
  regulation favoring private investment in the
  healthcare sector.

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Travel and Tourism in Turkey to 2018

• To attract more visitors from key European
  countries such as Germany, Russia and Ukraine,
  the Turkish Ministry of Culture and Tourism
  launched a promotional campaign in the key cities
  of the aforementioned countries in association
  with Turkish Hoteliers Federation (TUROFED) in
  2013. As part of the campaign, tourism
  advertisements were seen on the covers of popular
  magazines in Germany for four months. In Russia
  and Ukraine, 150,000 magazines providing
  information on tourism in Turkey were distributed
  in Moscow, St. Petersburg and Kiev.
• Passenger traffic growth is expected to slow over
  the forecast period to a CAGR of 6.76. The
  countrys airlines are maintaining capacity
  discipline and are adopting a conservative
  approach to capacity increases to better match
  demand with supply. Increasing demand and
  capacity reductions in less profitable markets
  will enable the airlines to continue to improve
  yields and generate revenue. Total airline
  revenue is expected to increase at a
  forecast-period CAGR of 9.34.

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Travel and Tourism in Turkey to 2018

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