Three Best Practices of Content Marketing

1
Three Best Practices of Content Marketing

• By
• Godot Media
• Smart Content for Smart Businesses
• www.godotmedia.com

2
1 Making sure your content has intrinsic value

• Memes and funny videos no doubt cut the mustard
  with the average consumer, but do they actually
  make your brand appear like a reliable authority
  or attract shares as consistently as you may
  want? Not really.
• Consumers want content that is actually useful
  to them, something that guides their actions or
  helps them plan, buy or gain an educated
  perspective.
• Useful content is the easiest way to build trust,
  and shared more often than frivolous content.

3
2 Placing your content on your prospects' online
hang-out zones

• Americans spend 80 per cent of their online time
  on 15 or less sites.
• To position your website more attractively, you
  can consider pull marketing techniques.
• Repackage the key content assets residing on your
  website to attract your target audience on
  channels where they're flocking to Facebook,
  Twitter, LinkedIn and more.

4
3 Trying to create the best solution

• Create content that meets the needs of your
  target audience effectively and completely.
• Companies using this approach have benefited most
  from content marketing.
• So whether it is a mobile app or an ebook that
  you are creating, cover all bases and make it the
  best app/ebook you can.

5
For more informationhttp//www.godotmedia.com/bl
og/