The Importance of Digital Marketing

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The Importance of Digital Marketing
BY sundance-marketing.com
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What is Digital Marketing ?
Marketing with the help of  electronic devices -
such as computers, smart phones, cell
phones, tablets and game consoles - to engage
with customers is called Digital marketing.
Digital marketing uses platforms like websites,
e-mail, apps and social networks. Today, Social
Media Marketing is the main component of digital
marketing.
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Difference between
Digital Marketing and
Traditional Marketing

• Traditional methods are expensive compared to
  digital marketing channels. For many small
  businesses, the risks are often too high.
• Traditional marketing channels fail to provide
  instant feedback, reports, and data about
  marketing results.
• On the other hand, digital marketing allows
  organizations to see how a campaign is performing
  in real-time. For example whats being viewed,
  how often, how long, as well as statistics
  including sales conversion rates.

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Why Digital Marketing for Business

• Older generations used paper-based media
  newspapers, books, TV advertisements and radio
  broadcasts. But the modern generation has grown
  up with mobile phones and internet (Facebook,
  Twitter, LinkedIn)
• The new generation relies heavily computer
  technology for almost everything
• The world is rapidly changing to digital. The new
  generation is consuming more and more digital
  content on a daily basis on mobile devices,
  laptops, desktops at work and many more .
• The companies that have not yet recognized this
  in their marketing strategies need to adapt soon.

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Tips For Digital Marketing

• Analyze your audiences behavior and use the
  tools available to you (such as Google analytics
  and trends).
• Make sure you can measure everything.
• Study other markets in your industry and analyze
  what is being done.
• Make sure that your business website can be
  viewed properly on multiple devices.
• Write keyword-thick content (content is king)
  and it will help you with SEO.

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• Keep your website user friendly and make sure it
  loads quickly.
• Take stock of the content assets and material
  that your consumers will find interesting.
• Show your infatuation with social media.
• Integrate social media as appropriate.
• Ensure consistency across your communication
  channels.

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Who We Are !!

• We have been a leading Digital Marketing Company
  in Rochester, NY Since 2000.
• We have an experienced team who will help you to
  achieve your goals
• Weve received many awards, some of them
  include
• The 2013 Communicator Award
• The 2013 Bronze Telly Award
• 2014 Silver Telly Award Use of Humor
• 2014 Bronze Telly Award Use of Humor
• We will help develop and execute a plan for
  building your online community

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Contact Us
ADDRESS Sundance Marketing 430 Sundance Trail
Webster, NY 14580 585.670.0347 lsagona_at_sundance-ma
rketing.com www.sundance-marketing.com