just-drinks on-trend: Craft beer - fortunes and future

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just-drinks on-trend Craft beer - fortunes and
future
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Summary
This latest 'on-trend' report from just-drinks
provides a strategic summary of where the craft
beer category is at present, and where it might
be heading in the short-term. Through a
combination of specially commissioned articles
and a concise round-up of just-drinks' recent
salient features around the subject, the report
offers a range of views from experts, brewers and
analysts. An executive summary highlights the
key findings. It then goes on to look at the
latest available data from the Brewers
Association and questions recent growth
estimates.
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There are two exclusive interviews one with
Sierra Nevada's boss and one with MillerCoors'
sales president. Alongside other recent feature
articles, we round off assessing craft's true
measure of success and finally provide the BA's
ranking list of the top 50 craft brewers.
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Table Of Content

• Straight to the point key highlights Market
  facts Brewers and analyst insights Can craft
  beer sustain its growth? Craft beer in the
  US Are growth estimates realistic?MA in the
  category US market data 
• interview Sierra Nevada Brewing Co founder Ken
  Grossman 
• US Craft brewers aim for 20 market share by
  2020 

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• just-drinks on-trend Craft beer - fortunes and
  future

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