China Internet Financing Industry Report,2014

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China Internet Financing Industry Report,2014
One-Stop Shop for Business Information
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Summary
Internet financing refers to the service pattern
in which relevant companies carry out cooperation
with financial institutions to provide customers
with wealth preservation and appreciation through
internet technology and platform. With the
development of internet technology and
significantly-growing number of netizens,
internet financial products and platforms are
constantly emerging in China since the second
half of 2013.  Leading Chinese e-commerce
companies (Alibaba, Suning, Jingdong) and
internet companies (Tencent, Baidu, etc.) have
launched internet financial products, e.g.
Alibabas Yuebao, Baidus Baizhuan, Tencents Li
Cai Tong have all become the mainstream internet
financial products in China.
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In China, most of the existing internet financial
products are, in essence, monetary funds, like
Yuebao docked with TianHong Income Box Money
Market Fund, and Baizhuan docked with ChinaAMC
Cash Income MMF E. Many internet financial
products have realized T0 monetary fund
redemption, characterized by low investment
threshold (starting at RMB1 in many cases),
convenient and efficient purchase and redemption,
and high rate of return (generally higher than
the banks 1-year fixed term deposit), thus
attracting a large number of users.  Introduced
on June 13, 2013, Alibabas Yuebao is currently
the biggest internet financial product. As of
March 31, 2014, its subscription amount totaled
RMB541.3 billion, accounting for 37.13 of
monetary fund subscription. 
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Since its inception to March 31, 2014, Yuebao
has realized cumulative earnings of RMB7.5
billion for its customers, as high as RMb5.7
billion in the first quarter of 2014. Since its
inception to the end of 2013, Yuebaos average
annualized rate of return had stayed at 4.9,
which climbed to 5.2 since its inception to the
end of the first quarter of 2014.  With regard
to financial platform, major internet companies
and third-party fund sales institutions are
stepping up the field layout Taobao, Hexun,
Baidu, Tencent, Netease, Sina and Jingdong have
successively launched their financial platforms,
mainly divided into the following categories 
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E-commerce platform Taobao and Jingdong mainly
provide e-commerce platform for financial
institutions, which set up shops at Taobao or
Jingdong to sell financial products. Display
platform Baidu Caifu (caifu.baidu.com),
Tencents Financial Supermarket
(finance.qq.com/market.htm), etc. which take
advantage of gathered users to introduce
financial products into financial platform for
list gallery by category, and finally guide users
to enter third-party financial websites to buy
financial products.  Sales service platform
Tencents Li Cai Hui (money.tenpay.com),
fund.eastmoney.com, e.g. Tencent by using
third-party payment license and fund sales
payment license obtained by its subsidiary
Tenpay establishes the financial platform
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Li Cai Hui to provide users with one-stop
online services involving net inquiry, fund
screening, fund diagnosis, stock information,
market trend, making appointment for
account-opening, etc.. Among internet financial
platforms, fund.eastmoney.com (under
eastmoney.com) boasts large-scale purchase of
financial products, with the number of
subscription transactions hitting 1,955,738 in
the first quarter of 2014, generating fund sales
of RMB38.5 billion, a quarter-on-quarter increase
of 83.8. At the same time, fund sales of
eastmoney.com by virtue of outstanding revenue
has become one of the companys core
businesses.
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Table Of Content

• Overview of Internet Finance
• 1.1 Internet User
• 1.1.1 Netizen
• 2. Internet Financial Product Market
• 2.1 Definition and Classification
• 2.1.1 Definition
• 3. Internet Financial Platform Market
• 3.1 Overview
• 3.1.1 China Internet Financial Platform
• 4. Main Internet Financial Product
• 4.1 Alibabas Yuebao
• 4.1.1 Profile

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• China Internet Financing Industry Report,2014

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