Title: Shofur Expansion Vision
1Shofur Expansion Vision
2My main goals with this company are to increase
profitability, eliminate competition, enforce
hospitality and provide the nation with reliable
transportation. These are a few things I am
willing to do and ideas I have on how to increase
profitability for Shofur.
3I believe we should make first hand contact with
all of the Mega churches nationwide. Religion is
one of the underlying foundations of this nation
weather we agree with it or not and I think we
should view that as a solid source of profit for
the company. My action plan consists of making
direct client contact with the list I have
already formed of all of the Mega Churches within
the state of Georgia.
4I think as a christian, and daughter of a
minister, I am someone who can establish a solid
relationship. I think providing transportation
for conferences, concerts and special guest
speakers will open new streams of profit for us.
I am also willing to research and contact make
first and second hand contact with the mega
churches of every state and province we service,
and travel to them to present cogent marketing
material.
5Second, I would also like to see Shofur make
first and second hand contact with tier one, two,
three, and four school systems throughout the
nation. I think there are thousands of reasons
Universities would need our service. My action
plan consists of contacting every superintendent
of each sector (sports, clubs, fraternities/sorori
ties, etc.) at every university state by state.
I think we should start by contacting all of the
largest most funded schools first and then
proceed down tier by tier.
6Third, their are thousands of private clubs we
should be reaching out to in every state like the
Boys and Girls Club, the YMCA, and Boy Scouts of
America. I even would like to make contact with
Club-Corp Atlanta and contact all of the private
golf communities in Georgia and their affiliates
and researching more about their clientele as
well. Also, I have a list of the top 5,000
grossing companies in the U.S.. I would like to
contact all of them about transportation for
their business seminars and conferences.
7These are people who are always going to need
group transportation and I think Shofur should
seize the opportunity of establishing
relationship with them. Fourth, all major points
of interest in each city should be woven into
these thoughts and marketing plans. By possibly
aligning with major tourist attractions in each
city I think Shofur would greatly benefit. Maybe
running group specials with Six Flags, World of
Coke, the Aquarium and even ice scaring rinks.
8To reiterate, I want to see Shofur become a
deeply woven fiber in the transportation
industry. I want to be apart of expansion. I
think by putting these plans into action and
contacting all of these major markets we can
increase profit margins and take the company to
new heights.