PPC Advertising a Paid Search Marketing

1
http//badcatinteractive.com
2
PPC Advertising An Internet
Marketing Strategy
Internet marketing is highly booming form of
marketing. All business organizations
irrespective of small and large are dedicating
large amount of costs in terms of time and money
into internet marketing. A large percentage of
the marketing plan of business organizations is
dedicated to Internet marketing.
http//badcatinteractive.com
3
Working of PPC 

• The first step under this is to do a keyword
  
• research.
• you would need to bid for these keywords.
• When a user searches with a search term
• that matches the keyword you have bid, the
• search results would show an advertisement
• of your website.
• If the user clicks on the link to your website,
• you need to pay based on the rate that you
• have bid for the keyword that gave up the
• search result.
• The cost of the keyword here would depend on
• the competitiveness of the keyword.

http//badcatinteractive.com
4
Keyword Research 

•   It is important to understand how exactly
• keyword research is done.
• website owners go with words that they
• think are relevant with respect to the
• content of their website.
• For keyword research a number of tools
• are available online. 
• Under keyword research it is more about
• the quality of the keyword than the
• quantity.
•  

http//badcatinteractive.com
5
Tracking in PPC campaigns

• Which keywords are most suitable for your
• business, product or brand?
• Which search engine provides you the most
• results?
• What is the rate of conversion?
•  Which country is the maximum traffic
• coming from?
• Which pages do they mostly view?
• What is the average number of visitors from
• a particular search engine?
• What is the average rate of visitors day wise?
•  Are the visitors more on specific occasions?

http//badcatinteractive.com
6
Our Contacts
http//badcatinteractive.com
https//www.facebook.com/pages/Bad-Cat-Interactive
/ 1419713541609268
https//twitter.com/BCI_Dallas
https//plus.google.com/116973932314982176041/post
s
7
(No Transcript)