SEO Course Content

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Search Engine Optimization
Oyasisspring

• Lets Know How SEO Works

By SEO Team Oyasis Spring
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Search Engine Optimization
Oyasis Spring
SEO is easy way to get your leads

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What is SEO?
Oyasisspring
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• Get optimal results of your website in Google
  Search Results..

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Search Engine Optimization
Oyasis Spring
Search engine optimization (SEO) is the
process of affecting the visibility of a website
or a web page in a search engine's organic
(unpaid) search results.
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How SEO Can Improve Your Business?
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• More Traffic.. More Customers.. More Sales..

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How SEO Can Improve Your Business?
Oyasis Spring
Improves your Ranking in Search Engines The
top benefit you get from SEO is to be highly
ranked by search engines like Google, Bing and
Yahoo. Once you are highly ranked, your chances
of getting organic traffic are increased. Your
work will be to convert the traffic into paying
clients.
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How SEO Can Improve Your Business?
Okay We are on top..
What are the benefits then??
Yes it is the natural question , if my website
derives optimal search results , then what are
the benefits!!!!!!!
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How SEO Can Improve Your Business?
Targeted Traffic It is not good enough to get
traffic to your web site, the traffic must be
targeted. SEO ensures that the right people come
to your website. This is possible because SEO can
be used to make you rank for the right keywords.
Enlarge Your market There are many people who
live thousands of miles from you who need your
products and services. You do not want to be
limited to one state or one country.
SEO is one of the best marketing tool that can
allow you to reach people from anywhere in the
world. That is a way to ensure that your business
continues to grow.
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What to Expect from SEO??
How long does it take?
This is a very common question and the answer
rarely pleases anyone!
If you have a brand-new site, it can take between
6 and 9 months before your site begins showing up
in the results for your keywords, particularly on
Google which usually takes longer than any other
search engine.
If your site is more than a year or so old and
youre optimizing for the first time, expect to
wait 3 to 6 months before you notice changes.
What it matters is Domain age and the required
Keyword Competition..
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What We Exactly Do in SEO?
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• We Analyze.. We Market.. We Report..

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What We Exactly Do in SEO?
These are the things we do in SEO

• Keyword Research
• Competitor Research
• On page Optimization
• Off Page Optimization
• Site Analysis and updating suggestions
• Social Media Optimization
• Analytic Reports
• Search Marketing ( Based on budget)

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What We Exactly Do in SEO?
Keyword Research
Identifying the relevant keywords for your
business is vital for its online success.
We track best performing keywords for your
business based on extensive research.
We also track what keywords your competitors are
targeting and analyze and come up with the best
strategy for you to extend your reach and
visibility of your industry to your targeted
audience and potential clients.
Suggested Tool Google Keyword Planner
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What We Exactly Do in SEO?
Competitor Analysis
We Analyze and find who are your top competitors
A competitive analysis is a critical part
of your company marketing plan. We
research and find who your top competitors are,
what are the strategies they are following, what
is their current online marketing position. So
that, we can plan our strategy to beat and stand
out of all the competitors.
Do a report considering the top 3 competitors,
what far they are done with SEO and their
strategy.
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What We Exactly Do in SEO?
On page Optimization
What ever the modifications we perform on website
to optimize
We perform the following things for On page

• Permalink
• Title tags
• Anchor Tags
• Meta tag Optimization
• Image ALT Attribute
• Content Optimization
• Header tags

• Internal Navigation
• Broken Links Checking
• 301 302 Redirections
• Canonicalization
• 404 Error Redirections
• Sitemaps Robots.txt
• Content Keyword density

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What We Exactly Do in SEO?
In details about Permalinks
Place your keyword in your page URL..

• Your UTL must have the least number of "/"
  (slashes).
• Go for static URL
• Eg Dynamic www.peopletechgroup.com/page?i
  d123
• Static www.peopletechgroup.com/micro
  soft-services
• Use - instead of using _ or spaces.

See that your website or website page names are
the starting words of the 'keywords' you are
targeting
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What We Exactly Do in SEO?
In details about Title tag
A title tag is the main text that describes an
online document. It is the single most important
on-page SEO element (behind overall content) and
appears in three key places
See that your website or website page names are
the starting words of the 'keywords' you are
targeting
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What We Exactly Do in SEO?
In details about Meta Description Tag
Meta descriptions are commonly used on search
engine result pages (SERPs) to display preview
snippets for a given page.
This description should be different for each
page in a website.
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What We Exactly Do in SEO?
Off page Optimization
We build links from external websites..
We perform the following things for Off page

• Social Bookmarking
• Directory submission
• Classified Submission
• Blogging Commenting
• Forum Submissions
• Article Submission
• Video Sharing

• Press release
• w3s, RSS Document sharing
• Business Reviews
• Local Business Listing
• Slide Sharing

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What We Exactly Do in SEO?
Website Analysis Updating Suggestions
Monitor your website and prepare suggestions..
A competitive analysis is a critical part
of your company marketing plan. We
research and find who your top competitors are,
what are the strategies they are following, what
is their current online marketing position. So
that, we can plan our strategy to beat and stand
out of all the competitors.
Do a report considering the top 3 competitors,
what far they are done with SEO and their
strategy.
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What We Exactly Do in SEO?
Social Media Optimization
Target.. Engage.. Convert..
Use Social Media to grow your Business and
Branding..
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What We Exactly Do in SEO?
Why Social Media matters in SEO?
SEO has shifted to include more social signals,
and social has become more algorithmic.
This is the dramatic change in the trends of SEO,
The more you engage Social, the more you get
traffic and Brand Awareness.
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What We Exactly Do in SEO?
SEO Reports
You can track what we have done with SEO.. The
status of a website..
Search Engine Raking Report List of all
keywords positions by Search engines and their
respective ranking. Search Engine Submission
Report Record of the last time submissions
were made to each of the search engines. The
detailed reports include specific submission
information to the directories. Link Popularity
Report Lists all new external inbound links
from other websites and external outbound links
to other websites.
You'll discover things like where your visitors
come from, what pages they visit, how long they
stay, what they buy, where they drop off, and how
often they return.
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What We Exactly Do in SEO?
Paid Advertising (if Budget Supports)
For Branding, Sales and Leads generation..

• To get your customers right from today!
  Increase Sales, Brand Awareness, and Generate
  Leads fast. But it costs a bit.
• As organic SEO takes time to get in top
  position, We can maintain both SEO and Paid
  advertising to get leads right from starting
  business.
• Search Engine Marketing ( Search Ads and
  Display Ads)
• Social Network Ads ( Facebook)
• Third Party Ads ( Business Listing,
  Classifieds, Other Websites)

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What We Exactly Do in SEO?
Tools for SEOs
For Perfect Planning and Perfect Reports..

• There are various paid and free tools are
  available for Search Engine optimizers.
• Free tools provided by Google to generate
  analytics and keywords are Google Keyword
  Planner, Google Analytics and Google Webmaster
  Tools.
• There are various online tools are also available
  such as www.alexa.com, www.compete.com,
  www.wordtracker.com and many more..
• Recommended Paid tools which we used is MOZ ( If
  Budget Supports)

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What We Exactly Do in SEO?
Summary
Finally, what we want to say is..
Having a well-optimized website will,
over time, improve your chances of better search
engine results and increased site traffic. SEO is
an important element in your overall marketing
plan for your business. For small
business owners (any business owner, for that
matter), SEO is a viable alternative to PPC
marketing which can be quite marketing, costly
over time, but organic optimization requires
patience.
This is What SEO is.
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CLOSING
Questions