What is Commercial Photography?

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What is Commercial Photography?
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Commercial photography, also known as
professional product photography is the form of
photography which involves clicking photos of
various types of products including buildings,
merchandise, artifacts, landscapes, etc. for
commercial use. These pictures are used in
adverts, catalogs, manuals, leaflets, and other
similar promo materials.
Basically, professional product photography is
used for promoting or selling a product or
service and, is thus, different from advertising
photography.
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1. Professional commercial photography helps in
Selling a ProductWhile advertising photography
focuses on a concept or theme and several objects
in a single shot, commercial photography focuses
solely on the product, and aims to show either
its design or use of the product. The idea is to
make the product the main attraction and to tempt
customers to purchase it.
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2. Professional commercial photography helps in
Promoting a BusinessIn this type a business is
considered as a single product and highlighted in
the picture. Some aspects of the business can
also be focused in Commercial Photography. For
egg., shooting the office building of the
business.
3. Commercial photography includes Food
PhotographyIn businesses such as restaurants or
for culinary sections in magazines, Food
Photography comes into use. The focus of such
shots is generally on the food, menu or the
venue.
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4. Commercial photography includes Fashion
PhotographyOne of the most prominent types of
commercial photography, Fashion photography is
used in both adverts as well as magazine
editorials. An example is catalog photos which
highlight the entire detail of clothing.
5. Professional commercial photography includes
Portrait Photography This type includes
individual and family portraits, wedding photos,
etc. aimed to focus on an individual or group of
people. And though it is somewhat difficult to
imagine this type as part of Product Photography,
its pretty popular and is a service provided by
a lot of photographers and photography outlets.
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Advice to Improve Your Commercial Product
Photography SkillsProfessional Product
Photography gives a lot of stress to skill and
accuracy, and therefore, should be done in a way
that it looks professional and not amateurish.
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The below listed advice can help 1. Appropriate
Lighting As applicable to other categories of
photography, the appropriate type of lighting is
crucial to a successful commercial photography.
It is important to stress the best of the
product, and improper light can create
undesirable effects like shadows and reflections
that can mar the photograph. You
might think of making use of strobe lighting or
handle the camera shutter to make use of the
lighting.
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2. Create Great SetupA good Commercial
Photographer knows the importance of creating the
perfect setup for the object in focus depending
on the ambient conditions. For egg, sometimes
minimalist shot is the best choice while at other
times a more dramatic shot consisting of bold
light and colors can be more desirable. And so,
creating the relevant atmosphere can lead to a
great picture.
3. Making Use of The AnglesIf you aim to ditch
the boring front-on angles, its a good idea to
click multiple angle shots of the object. This
can lead to a fresh take on normal products while
generating an exciting end result using
professional commercial photography.
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43460 Greenwich Sq, Ashburn, VA 20147 Thank you
for your interest in Ellie Photo! Telephone 703-5
96-3570
http//elliephoto.com/gallery/commercial/