How To Reach Non-English Speaking Customers

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Link of Connecticut
ENGAGE THE OTHER

• How To Reach Non-English Speaking Customers

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• Even though a solid company may have loyal
  customers, they obviously want to grow their
  business.
• But how?
• This seems to be the never-ending question asked
  by managers, CEOs, and the owners of big and
  small businesses alike.
• On the next few pages, we are going to look at
  how utilizing foreign language translations can
  vastly expand a companys potential.

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THE STATS
According to Nationalencyklopedin (NE), only
5.43 of the worlds population speaks English as
its native language. In the 2009 survey by the
U.S. Census Bureau, 20 of United States
residents spoke a language other than
English. These statistics prove how much room
there is for companies to grow their customer
base with foreign languages.
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THE PROFILE

• Before attempting to break into a new market,
  every company needs to create a customer profile.
• Knowing the demographics of the desired customer
  will help hone a companys marketing budget on a
  market with the highest possibility to grow their
  business.

Accents Perfect Translations The Language Link
of Connecticut
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THE LOCATION

• Whether the company is serving the world or just
  the United States, it needs to single out what
  languages are being used by its key demographics,
  in the specific areas it is trying to reach.
• For example, in Southern California there is a
  large Spanish-speaking population and much of
  that population could be in a companys target
  audience.

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START YOUR REACH

• Once the languages have been narrowed down, it is
  important to get the companys main point of
  contact translated into those particular
  languages.
• For most companies, it is their website.
• Rebranding the website for new markets will
  begin the process of growing the business.

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THE SECOND REACH

• Now that your website is customized for each
  language, move onto translating your marketing
  materials. And when its time for a new marketing
  campaign, create one for each of your target
  audiences in their appropriate language.

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THE SOCIAL MEDIA REACH

• One amazing resource that every company should
  utilize is social media its largely free and
  relatively simple to use.
• Have the most successful posts translated into
  the languages that have been selected, and also
  make sure that the company is reaching out and
  replying to the customers in the new languages,
  as well as its English speakers.

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THE CATCH

• Remember, many countries speak the same languages
  but have vastly different cultures. Each culture
  has its own references, and companies should be
  very careful to not play into an offensive
  stereotype.
• For example, Mexico and Puerto Rico are both
  officially Spanish-speaking nations, but Mexicos
  sport of choice is soccer, while Puerto Ricans
  favor baseball. Companies should choose their
  foreign language translators carefully and be
  aware of the subtleties in each culture.

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CONTACT US
Accents Perfect Translations The Language Link
of Connecticut

• For more information on
• foreign language translators,
• please call 800-611-7773 or visit
  http//www.aptranslation.com/.

Offering over 40 foreign languages, Accents
Perfect Translations and The Language Link of
Connecticut is the perfect company to assist
businesses break into new markets. They have a
24-year track record and are known for their
professionalism, experience, and extensive
foreign language knowledge.
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IMAGE ATTRIBUTIONS

• Slide 1 Photo 1254408 provided by
  www.freeimages.com
• Slide 11 Photo 1186820 provided by
  www.freeimages.com

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Summary

• Whether your customers are domestic or throughout
  the global, every business wants to grow their
  customer base. We will quickly show you how
  simply utilizing foreign language translators for
  your website, social media, and marketing
  campaigns will help your business to grow.