How to Engage Facebook Users

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How to Engage Facebook Users
    Lisa Marie Wark, MBA _at_LisaMarieWark www.LisaM
arieWark.com www.BuyYourApp.com
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• Founder/Owner Lisa Marie Wark Assoc.

Affiliated Associations
Member International Spa Association
Founding Member Medical Spa Association
Public Member Nevada State Board of Dental
Examiners
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Social Media is the BIGGEST shift since the
Industrial Revolution Erik Qualman,
Socialnomics
The OLD way of advertising is no longer
working. Like it used to.
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Social Media What it means to YOUR Medical
Practice

• Big, important difference
• Traditional media one-way communication
• Billboard, print ad, commercial, talking at
• Social media interactive dialogue
• Blogging, engaging, sharing, commenting, talking
  with

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What is Social Media?
def (Wikipedia) - Social media is media designed
to be disseminated through social interaction,
created using highly accessible and scalable
publishing techniques.It refers to the means of
interactions among people in which they create,
share, and exchange information and ideas in
virtual communities and networks  Social Media
IS NOT A fad A replacement for traditional
advertising The first step and only step The
magic bullet FREE A monologue/Sales Pitch about
YOU Social Media IS   A Democratization of
Marketing, a powerful new venue to
integrate Engagement in conversation with your
patients. Going where your patients already are
or where they want to be Time-consuming Listenin
g and dialogue All about THEM
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For the Healthcare Industry TRUST is Key
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Word-of-Mouth Goes Virtual
The most three most trusted forms of advertising
are  Recommendations from people I know -
90 Consumer opinions posted online -
70 Branded websites - 70What Social Media
has done is make the traditional two-way word of
mouth marketing accessible and available to
everyone with a computer (or phone).    
   FROM THIS                                    
    TO THIS  The question is, how do
we engage a patient to influence others?
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THAT STATS
  750 million users The average U.S. Internet
user spends more time on Facebook than on
Google, Yahoo, YouTube, Microsoft, Wikipedia and
Amazon combined.  Average age is 38 2
visited site (after Google) The New Oxford
American Dictionary voted unfriend as the 2009
Word of the Year.  
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How to Facebook?
EVERYDAY Respond to inquiries, add fans,
post on other pages, share links. WEEKLY
Feed your blog posts. Use the paid
advertising Friend pages are for individuals
Fan pages are for businesses. Don't sell,
sell, sell Lighten up  
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• Each Facebook user spends on average 15 hours and
  33 minutes a month on the site
• More than 250 million people access Facebook
  through their mobile devices
• More than 2.5 million websites have integrated
  with Facebook
• 30 billion pieces of content is shared on
  Facebook each month

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• 96 of Millennials have joined a social network
• One in every nine people on Earth is on Facebook
  ( This number is calculated by dividing the
  planets 6.94 billion people by Facebooks 750
  million users)
• People spend 700 billion minutes per month on
  Facebook

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FACEBOOK
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Facebook Engagement
Objectives

1. Increase Your Reach Fan base
2. Foster a Network of Followers
   Champions/Influencers
3. Extend Opportunities of Engagement by Asking
   Questions
4. Identify Real Trends by Listening to
   conversations
5. Shape conversations about medicine

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Purchasing Profiles

• CLIENT 1 Targets women who are a little more
  racey, sexy, new money, realtors, cocktail
  waitresses, Vegas club scene. I found some blogs
  where you can grab imagery that explains the
  lifestyle....

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Purchasing Profiles

• CLIENT 2 - Men and women who need helping
  shedding weight. They need to be inspired and
  motivated... The lifestyle is moms,
  professionals, - Really anything on this tumblr
  page you can use... Feel free to change it up and
  use before and after photos as inspiration.
• CLIENT 3 - Women who want flawless skin...
  Really pushing the mommy makeovers and anything
  the Sciton laser does along with the Rejuvapen...
  Not sexy, more clinical medical concierge
  marketing profile... More medical, informational,
  more authority, lots of before and after photos
  from the sciton laser bbl forever young, bbl
  bare... maybe 1 post out of 10 on healthy eating
  or food for beauty...

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Purchasing Profiles

• CLIENT 4 They have a huge hispanic patient base.
  Mainly because the doctor is hispanicThey love
  everything latin.. Brazilian Butt lifts are a big
  seller for him. So beautiful latin women with
  that body type is perfect. They also do skin
  tightening and have the Viora reaction machine...
  They like the sexy latin look - lifestyle
  imagery.
• CLIENT 5 As you know they are really pushing the
  spa- look... Lots of spa imagery, relaxation,
  beauty ... The flowers the more zen feel. The
  doctor is very old school as well. So as much zen
  mixed with beauty imagery..
• .

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PROFESSIONAL PROFILE

• Questionable

Appropriate
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Daily Posting Strategy
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• Fan Engagement
• 187 Reach
• 10 Likes
• 1 Comment
• 2 Shares
• Total Fan Base
• gt350 Fans

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• Fan Engagement
• 1,086 Reach
• 25 Likes
• 3 Comments
• Total Fan Base
• gt250 Fans

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DAILY QUOTES

• BEAUTY, INSPRIATIONAL, UPLIFTING

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Facebook Engagement
Objectives

1. Increase Your Reach Fan base
2. Foster a Network of Followers
   Champions/Influencers
3. Extend Opportunities of Engagement by Asking
   Questions
4. Identify Real Trends by Listening to
   conversations
5. Shape conversations about medicine

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Additional Resources
Unicorn Medical Weight Loss MediSpa Slideshare.
netSocialMediaToday.comJeff Bullas
Blogger Medical Sculpturing Gyn
Care Neilsen And, of course, Blogs, Facebook,
LinkedIn, Twitter, and Youtube.
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    Lisa Marie Wark, MBA _at_LisaMarieWark www.LisaM
arieWark.com www.BuyYourApp.com