Digital Trends: What to Expect in 2014

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Digital Trends - What to Expect in 2014?
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The year 2014 has a number of digital trends that
you should look forward to. Content, Social
media, Multi-screening etc. are a few things that
will continue to affect the Internet world. A
professional and experienced web development
company is what you need to stay ahead in the
competition in your field. Here are the 4
digital trends of 2014 you should be aware
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Content Rules People are tired of hearing this
again and again, but they have to understand how
important content is for their website. This is
even truer with Googles latest algorithm update,
Penguin, coming onto the scene. Experts consider
Penguin to be a game changer in the field of
SEO. High and good quality content will still be
needed for your website to rank better in search
results so when deciding upon your website
strategy remember that blogs, articles and
content generated by users is becoming more and
more important.
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Increase in the number of digital
conglomerates This might not be news to you,
but theres been a significant rise in the field
of digital conglomerates. The whole concept is
that the users spend more time with the company
which has a greater presence on the
internet. For example, Google has a huge
portfolio that includes the search engine, the
email (Gmail), navigation (Google maps), social
media (YouTube and Google), the mobile market
(the Nexus phones and the Android operating
system) and many more. Its similar with other
tech giants who are not lagging behind, with
bigger companies taking over the small ones to
get more and more exposure between internet users.
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Multi-Screening The use of Smartphones and
tablets has risen considerably but despite this
fact, people have not stopped using desktops.
Whats the reason behind this? Instead of
abandoning the older screens, people are actually
switching from one screen to another, sometimes
simultaneously.
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The Continuous Rise of Social Media There is no
need to discuss the importance of social media in
the virtual world. Facebook, Twitter and LinkedIn
have proved to be the biggest players in this
segment. Vine, Pinterest and Instagram are
gaining popularity at a fast pace. You need to
ensure that your products and services have an
adequate online presence. To achieve this you
can contact a web development Sydney based
company.
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