50 Benefits of Video Email

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50 Benefits of Video Email Wednesday, June 20th,
2012 at http//HaroldKurtOnline.com
Jive Systems created the most comprehensive list
as
to the benefits of Video Marketing with
Email. Some of the main benefits that video email
and web video marketing offer you and
your business. The list is divided into several
benefit categories to make it easier to read.
Heres the list
DIFFERENTIATING BENEFITS
Web video and video email marketing can
differentiate you from the competition in many
ways.
1. Stand Out from the Crowd While everyones
ramping up their budget to send plain
text emails, you can send video emails to gain
the competitive advantage. 2. Be Remembered It
has been proven that the combination of audio and
visual stimulus increases retention. 3. Stay on
the Cutting-Edge Web video and video email are
a staple of communication, theyre not going to
go away. Usage of this new medium will only
increase. 4. Be a Leader in Your Field Usage of
web video is on the rise, but it hasnt yet hit
the mainstream markets. 5. Put a Face to the Name
For the most part, people like to do business
with people they know. Video emails let your
prospects get to know you before you even meet
them. 6. Capitalize on Your Greatest Assets You
and Your Team Unlike copy, you and your team
can produce marketing videos with little more
than a 60 webcam. Sales copy can be expensive
and time consuming to author. The difference
between making a sale and losing a customer can
often be as simple as adding the human touch
thats you and your team! 7. Improve Your
Credibility When people can see and hear you
talking about the benefits of your products and
services, they are much more likely to trust you.
When you have trust, you have sales.
IMPROVED COMMUNICATION BENEFITS
We all could stand to benefit from improved
communication, and now with video email
marketing techniques, and web video in general
we can make significant improvements in the
way we deliver our message.
8. Say it Right the First Time Unlike a live
presentation, videos are recorded. This means
you can record it once, and use it over and over
again. So if your tired, under the weather, or
even
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sleeping, you can send your prerecorded message
and you know that it will be presented right. 9.
Eliminate Confusion Weve all received that
passive-aggressive plain text email from a
colleague or friend. When we actually speak to
them later, we find out that we were mistaken.
This is due to the absence of nonverbal cues for
example, body and facial expressions. 10. Provide
Better Customer Service Videos can be produced
quickly and easily, but the perceived value is so
much higher than a phone call or plain text
email. The end result, happier customers. 11.
Connect with Clients and Prospects From Anywhere
Just like regular emails, you can send video
emails to your next door neighbor or all away
around the world with the click a button. 12.
Reduce Calls to Customer Support When you do a
better job of addressing your customers
questions and concerns, you reduce the number of
times they contact you for help. Web video allows
you to communicate more effectively. Therefore,
when you respond to customer questions with video
emails, you can provide better answers, and your
customers wont need to contact you as often. 13.
Improve Consistency in Your Marketing
Consistent and clear marketing messages lead to
customers and prospects who understand who you
are and what you offer. When theyre ready to
buy, theyll likely think of you. With video
email marketing, youll have a library of every
video you ever sent. Review them to ensure
consistency and have your team review them
as well. Now youre all on the same page. 14. Use
Video to Educate Arguably one of the best ways
to sell is to take an informative tone with
prospects. Teach them about things that interest
them and help them in their businesses. Mix in
content about how you fit into this without being
pushy. If done right, your prospect wont even
realize your selling them. 15. Reach Out to
Younger Customers in Their Domain The world we
live in is constantly evolving and changing.
Business and marketing is no different. The rise
of the internet, and more recently web video, is
undeniable. More people are watching videos
online every day. Make sure that some of those
videos are yours. 16. Introduce Cross Sells
Part of what makes video email powerful is the
series of exit links located on the side of the
video. When you record a video, you have the
power to include links on the side of the screen
that lead to whatever information you would like.
This creates a great potential for soft-selling
and calls-to-action. Click the link on the right
to take advantage of this offer today!
PROCESS IMPROVEMENT BENEFITS
Refining processes is one of the fastest ways to
increase efficiency leading to a
significant savings in both cost and time. When
you use web video, you not only refine the
process, you
enhance it. Plain text can only say so much.
Video takes your processes via your message to
the next level.
17. Prime Your Prospects Before You Meet Them
With video email marketing, you can incorporate
videos into your routine that accelerate the
sales process. When you speak with a prospect
over the phone for the first time, ask for an
email address and send him a video email instead
of a plain text email. Now hes getting to know
you, one of the first steps in making a sale, and
you dont have to do a thing beyond pressing send.
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18. Saying it is Easier Than Typing it Great at
speaking but not at typing? Even if you are adept
at it, you could probably think of a more
profitable, or enjoyable use of your time. With
video email marketing, youll reduce your time
spent on the keyboard and improve comprehension
simultaneously. 19. Automate Training of New
Hires Web video allows you to create training
videos to automate yourself out of teaching the
basics (and more). When you bring in a new team
member, have them access relevant training videos
at home or wherever. By the time theyre ready
to start, theyll have a solid foundation for
growth, and youll have a lot more time. 20.
Reduce Repetitive Conversations Do you ever
feel like youre having the same conversations
over and over again? Web video provides a simple
solution. Record your responses and just email
them to the people asking the questions. As time
goes on, youll have more and more answers in
your library, freeing you from an increasing
number of repetitive conversations. 21. Deliver
Informative Content Quickly Need to convey a
complex idea or concept, but dont have long to
do it. Make a habit of condensing ideas into
short, informative videos. Youll save time and
hold your viewers attention better. Youll have
more time to focus on other things and youll
have a higher prospect conversion success rate.
EMOTIONAL BENEFITS
Emotions are a core part of humanity. People
often make purchase decisions based on
an emotional response. Video email marketing can
capture the imagination of your prospects and
clients in a way plain text cannot. With web
video youll have more time to enjoy the things
that really matter because your videos will be
working for you.
22. Spend More Time with Your Loved Ones Video
email marketing is as effective as it
is inexpensive. With the time you save you can
spend more time with those you care about
and with the money you save on marketing, youll
be able to afford some time off. 23. Nurture
Client Relationships Relationships take time
and effort. Strong relationships arent built
over night. With web video and video email, you
can create videos to remind customers that you
are thinking of them and that you care. Send
videos to wish your clients a happy birthday, or
to inform them of some new and interesting tidbit
that you just learned. Building and maintaining
relationships takes time, but with web video you
can do more in less time. 24. Establish Rapport
Automatically Using a CRM system is a great way
to increase your efficiency. When you integrate
web video with your CRM, the product is automated
video email marketing. Now, if a prospect visits
your web page and signs up for your email list,
the system takes over and you dont have to do a
thing except cash the check of course! 25. Make
Them Feel Special Making someone feel special
is one of the fasted ways to convert them from a
prospect to a client. Send a video, even a
prerecorded one, and theyre likely to feel they
are getting special attention. And what did
sending that video cost you? Nothing except the 2
seconds it took you to cut and paste the link and
click send. 26. Build Trust Online Try making a
sale without building trust first. Youll likely
have a hard time converting prospects to paying
customers. Instead, try creating an intro video
and a bio video. Send them to your prospects and
let them get a feel for who you are and what you
are all about. Your prospects will appreciate
your patience (if you call a few days patience)
and will
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likely reward you with their business. 27. Add
the Personal Touch The personal touch is that
little extra that you do to show your customers
and prospects that you care. It can be as simple
as recording a video one time, and then sending
that out to each new prospect you receive, or all
of your loyal customers. How does that expression
go? Give and you shall receive. What you get back
is more business. 28. Put The Human Element Back
in Your Marketing Some people balk at the
prospect of an increasingly wired world. Like it
or not, it is our future. Video email marketing
will allow you to reach out to these people like
no other online method does. True, you could
utilize traditional mediums, but who wants to
spend the money when web video comes with a low,
fixed monthly fee? 29. Connect with Friends,
Family, and Loved Ones When You Travel Just
because you have to leave home doesnt mean you
have to miss out on interacting with those you
care about. Send a video email to remind them you
care. 30. Enhance and Strengthen Affiliate and JV
Relationships Relationships are based on the
interactions between two people. This is the same
whether youre talking about client relationships
or those with partners. Use web video to stay
involved in the lives of your partners and youll
likely have a stronger relationship. Take the
time to ask how things are going with a quick
video email, and the response you receive may
prove very useful. 31. Show that You Care
Nothing says that you care like taking time out
of your day to connect. Time is our most valuable
resource and something you cant take back. With
web video, you can create non selling videos for
the sole purpose of showing people you care. The
best part is, you can do it once and then reuse
it with all you clients and prospects. Now taking
the time to say you care doesnt take much time
at all.
TIME COST SAVINGS BENEFITS
Save time and make more money with web video. Put
a dent in your To-Do list, or take time
for yourself. What you do with the extra time and
money is up to you.
32. Save Money As far as benefits go, it
doesnt get much simpler than this. Video
email marketing is inexpensive. When you compare
the cost with the value, the expense is
inconsequential. You pay the same low monthly
rate whether you send one video email or 10,000.
Lets see you say that about a newspaper ad. 33.
Create Canned Responses for FAQs Creating
canned web video responses to frequently asked
questions will facilitate customer service and
improve customer satisfaction. Record video
emails to help customers and save the best
responses to be reused. The best thing is that as
you get better, your customer service gets better
too. 34. Make Money While You Sleep Video email
marketing and web videos allow you to record a
video once and reuse it indefinitely. Once a
video has been created, it can be viewed any
time, day or night. So whatever time your
prospect decides to check her inbox, youre there
waiting to make a sale. 35. Go GreenWant to help
the environment and save money doing so? Save gas
and money with web video. Using video email will
allow you to filter prospects, ensuring that you
only travel to meet with the most likely to
purchase. You can easily save enough in gas to
pay for your membership. 36. Save Time Creating
videos is like creating an army of clones with
the sole purpose of
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helping you make more money. Your clones answer
questions for you. They help train new employees.
They sell prospects on the value of your product
or service at 3 AM on the other side of the
country. What are you doing while your clones are
doing all these things for you? I dont know
that part is up to you. 37. Maximize Your
Efficiency Every video email you send that is
reusable takes another task off your plate. The
more reusable videos you record, the more time
youll save. Video email marketing will allow you
to focus on the most valuable activities you
perform.
MARKETING IMPROVEMENT BENEFITS
Good marketing can be the difference between
success and failure. Incorporating video
email, and web video, into your marketing efforts
will increase the impact of your copy
exponentially.
That being said, marketing is often expensive,
and it can be hard to see the ROI on
marketing dollars spent. Video email marketing
allows you to fix your hard costs, regardless of
the number of videos you send out.
38. Add the Wow Factor to Your Marketing An
easy way to Wow your customers and prospects is
to send them a video. Web video allows you to
create dazzling presentations and stimulate
viewers in ways that are impossible with
traditional email. Video email marketing gets
reactions. 39. Add Professionalism to Your Daily
Communications Video emails allow you to appear
more professional without added inconvenience or
cost. Recipients will receive a video in their
inbox that is surrounded by your name, phone
number, and the name of your company. With the
addition of a custom template, youll be able to
include your logo. 40. Generate Buzz Web video
is a hot topic in the media. When someone
receives a video email, he or she often shows it
to others. Each time they do, more people are
being exposed to your message. The resulting buzz
leads to interest in you and what your company
does. 41. Capture the Power of TV Without the
Expense Video is powerful and when used
correctly gets results. Consequently, you have to
pay a lot of money to market yourself on this
medium, but without any guarantees of who will be
watching. With video email marketing, your videos
are On-Demand. That means theyre waiting in the
recipients mailbox. Web video has the same
benefits as video on TV, but doesnt have the
cost or the limitations of time. 42. Take Your
CRM to the Next Level Do you use customer
relationship management software? If so, you can
continue to use it in the same way as before,
except with the addition of videos. Simply
include a link in the text of the email to send
whatever video you want. You can use video to
augment the written word or replace it. Its up
to you. 43. Track Success Rates and Marketing
Dollars With web video technology, such as that
provided by jiveSYSTEMS, you can see exactly how
well your video message performed and measure
success. You have the power to see how many
people opened the message and how many actually
watched the video. With the addition of a CRM
system, you can then see how many people decided
to buy after watching your videos. Now you know
exactly where your marketing dollars are going
and where you can improve. 44. Soft Sell
Effortlessly- Exit Links, links located on the
side of your video, put your message in front of
prospects innocuously. While they watch your
video, they are exposed to these links, which
they may click on to learn more. People have
become accustomed to doing their own research
online, and this plays into that tendency. If you
prefer, tell your viewers to click the
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link. 45. Maintain Top-of-Mind Awareness
Top-of-Mind Awareness is a great way to ensure
that when potential customers have a relevant
need, they think of you first. Web videos have no
incremental cost, so you can make as many as you
like keeping your value and your message on the
minds of your prospects. Send regular video
emails to your list and inform them of your value.
RESULTING (WHOLE) BENEFITS
Video email marketing has many individual
benefits, as does web video. In this section, I
will summarize some of the overall benefits of
web video and video email marketing.
46. Sell More With Less Effort When you
capitalize on video email marketing and
web video, youll reduce your workload and
improve your success rates, so when you do take
the time to reach out to a prospect, you will
have less wasted effort. 47. Generate More
Referral Business Customers refer people that
theyve had a good experience with. When you
provide excellent customer service, you are more
likely to have happy customers, and receive
referrals. Since web video allows you to do more
with less, it only makes sense that using it
leads to more referral business. 48. Increase
Profitability Video email marketing allows you
to reduce wasted effort dealing with prospects
who never convert to paying customers. Such
prospects drain your resources time, money, and
morale. Why not let your web videos handle these
prospects while you focus on the ones helping you
pay the bills? 49. Keep Clients for Life If you
keep your customers happy, they likely never
leave you. It wouldnt make sense for them to.
You take great care of them. You send them
regular videos that show you care, and have a lot
of informative videos on your customer service
website. When they need more help than the videos
provide, they can speak with a human on the
phone, or via online video conferencing because
your CSRs actually have time to talk to people.
Theyre not bogged down with repetitive questions
and tasks. As a result theyre happier in their
work and it shows. One of the first steps toward
keeping customers for life is communicating with
them. Video email is a great way to explain and
to show that you care. 50. Create a Scalable
Business Model Through the use of video email
marketing and a CRM, you can create a business
model that ready for any level of growth, no
matter how rapid. The last thing any
businessperson wants to do is be caught
unprepared for growth. The consequences of such a
mistake would be catastrophic. So dont miss any
opportunities. Use web video to handle your
customer service, nurturing, and marketing
efforts and you will be ready to handle any
number of customers with minimal need for
additional staffing.
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