Ways to create a single up-to-date repository of product information

1
Ways to create a single up-to-date repository of
Product Information 
www.questudio.com
2
Ways to create a single up-to-date repository of
Product Information 
Omni-channel commerce thrives on product data
and more so on organized and cleansed product
information. Inefficient sales processes, falling
sales revenues and poor brand image are some of
the effects of maintaining poor data quality. It
becomes difficult for organizations to maintain
single up-to-date repository of product
information with the help of product content
management.   Questudios Product Information
Management solution CatalogStudio helps create
one single source of truth of the vast product
data repository. It exercises the process of
structuring information and associated schema so
that data elements are stored exactly once.
Strategies, systems and processes are aligned to
manage product data.   Enterprise Service
Bus Omni-channel commerce thrives on the
network of distributors, manufacturers and
retailers. For seamless functioning of this
network a comprehensive solution with single data
source is necessary. The Enterprise Service Bus
enables multiple systems of the organization to
receive updates of data that has changed in other
systems. Each system first identifies a single
source of correct data for its system. Any
changes including the creation, updates and
deletion is published by the ESB. Following
which the rest of the systems that are subscribed
to this update bring their systems to be
up-to-date. Product Information Management
involves combining of data integration and
governance to a single, centralized, cohesive
repository platform for enabling omni-channel
commerce.  
3
Master Data Management   A single up-to-date
repository of product information mandates that
data first be cleansed and normalized and then
follow a particular standard. Normalization
involves organizing fields and relational
database tables to minimize redundancy.
Extraction of process for aggregation,
syndication and maintenance of product
information from ERP and related legacy
applications becomes the basis for PIM.
Information related to each product may vary in
the inventory or the Enterprise Resource
Management system. It is important to understand
which are the common attributes across products
and thus bring only those attributes to the PIM
software. In cases where much information is not
available about the products in the ERP,
Questudios content creation experts pitch in to
scrub the Internet and gather additional
information and store them in the PIM
software.   Related images of products have
become necessary in order to support commerce.
More often than often the images are scattered
all over the organizations IT infrastructure,
leading to complex retrieval procedures.
Organizing the images and storing them in a
common location is hence necessary. Using
CatalogStudio, images can be linked within the
PIM and broadcast across all channels. The Print
Catalog Software then picks up data from the
single storehouse of data and consolidates them
thus facilitating commerce.  
4
Data Warehouse   With Catalog Creation Software
relying on the data warehouse for creation of the
latest product catalogs for commerce, it makes
sense to implement unified data approach. A data
warehouse supports reporting and analysis of data
unified from multiple sources. In fact it serves
as the single source of truth. It aggregates
information from upstream systems and enforces
business processes. Thus data accuracy and
synchronization of trusted information is ensured
to downstream systems.   Once the data is
normalized and images are aggregated and stored
in the PIM Software, the information can then be
broadcasted across omni-channels.