How to Design a Brand Identity

1
How to Design a Brand Identity
2

• A brand identity is the image of your company
  that you promote to the world. Just as an
  individual has an identity and personality, so
  does a business entity. A brand identity
  integrates the ideas, personality and values of a
  company. If you take the time to design a brand
  identity for your company, you will increase the
  chances that customers will recognize and trust
  your company in the future. It is important to
  note that creating a brand identity is more than
  simply designing a logo.

3
Instructions

• 1. Write down your company name on a sheet of
  paper. If you do not yet have a company name (a
  key element of designing a brand identity), start
  brainstorming attributes that describe your
  business.
• 2. Write down images that may bring your company
  name and type to mind. For instance, if you run a
  pet store that sells exotic birds called Big
  Birds Inc., possible imagery includes pictures of
  birds, colorful images and a catchy saying like,
  "Polly wanna cracker."
• 3. Brainstorm ideas from this imagery list for a
  business logo to represent your brand identity
  and to decide on a color scheme (no more than two
  or three colors). In the Big Birds example, you
  might choose a logo with the company name next to
  a colorful cartoon of an exotic bird and use the
  colors of the bird's feathers to represent the
  company.

4
Instructions

• 4. Use your new brand logo, photos, images and
  colors on all business communications, including
  letterhead, business cards and your website. Keep
  everything consistent across all platforms,
  either matching or looking very similar.
• 5. Write a catch phrase or motto that will help
  bring attention and recognition to your company.
  For instance, "We sell big birds at small
  prices." Use this saying in all advertisements,
  business communications (like emails), business
  cards sales letters and any other materials you
  use to attract new customers.

5
Sourcehttp//www.ehow.com/how_7979656_design-bra
nd-identity.htmlImageshttp//www.brandmatters.c
om.au