3D Animation Applications in Television Commercials

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3D Animation

• Animation involves creation of motion to
  inanimate objects through continuous play and
  repetition of these objects. The typical speeds
  used to create motion are 20 to 30 frames per
  second.
• This technology is currently gaining grounds in
  the field of advertising due to the wide
  application and unusual movements created.

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Features of 3D over Normal Television Commercials

• 3D technology utilizes computer technology to
  create features that cannot otherwise be drawn by
  the most creative artistes. Great lighting,
  painting and color effects are achieved than
  normal television adverts. Computer aided 3D
  animation is able to bring out exceptional
  features such as
• Creation of Images, which cannot be filmed by
  cameras.
• Developing pictures and images not available in
  the real world such as people landing on planet
  mars or on any part of the moon
• Great works of art that were destroyed by man or
  natural reasons can be recreated to appear as
  they were before

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Features of 3D over Normal Television Commercials

• These events are highly appealing to people and
  produce great TV commercials for advertising.
• 3D animation in television production can invent
  images that have never been produced or seen,
  therefore adding to originality of the adverts.
• Moving images are produced from still life
  photos, figures and even from maps. With this
  concept, commercials can be generated from
  photography with advanced techniques.
• Natural and supernatural phenomenons is
  simulated with 3D animation production to create
  unique video clips.

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Current research and trends in 3D animation

• In the field of education, a lot of effort has
  been directed to creation of animated learning
  designs, which have been perceived to impart
  knowledge better than ordinary learning systems.
• More advanced softwares are emerging every day
  to match with increasing quality requirements and
  more effective television commercials.

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Animation Production Phases
Various steps involved in the production of
animation systems include design phase, modeling
phase, scene arrangements, transformation,
assembly, creation of unique effects and finally
transfer to video or even film.
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Common Challenges in 2D and 3D Commercials
Production
Creativity is very important in animation systems
and is the key to getting attention from the
target audience. Manual development of animation
designs was also posing a serious challenge to
producers but with the introduction of computer
softwares, greater heights have been achieved of
2D animation designs for TV commercials.
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Contact Us
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Chowk, Vadodara 390 020 Gujarat, India Phone-
91 265 2984010 Email info_at_thestudio5.com
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