Killer Tips for an Effective Email Marketing Campaign

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Killer Tips for an Effective Email Marketing
Campaign
Email marketing is a highly effective tool for
reaching out to customers and promoting your
business, although getting it right often proves
difficult. Below are top tips on how to achieve
effective email marketing
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1. Be Creative
Hundreds of emails hit your customers inbox on a
daily basis, what makes your email different, why
should they read it?
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2. Ensure emails display on mobile devices
Have emails in both html and plain text
allowing people to read the email if it does not
display correctly. Also include a link to a web
version of the email
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3. Be people focused

• Marketing is all about people customers,
  employees etc., so it makes sense your emails
  would be aimed at people too
• Email based learning
• Personalization

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4. Relevancy

• Highly important!! Customers will not open an
  email that is not relevant to them.
• You are then wasting money sending emails with no
  chance of a return.
• You will lose your credibility by sending emails
  to the wrong target.

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5. Take deliverability failure rates seriously

• A lot of companies overlook this once the email
  is sent they focus on the return they get, but
  not the failure rates this is important to
  assess why those emails have failed preventing
  future unnecessary costs and blacklisting.

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To help you take the advantage of an effective
email marketing campaign which we have. We can
give you all the advice in the world, but the
best results are going to be the output surely.
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