Role of 2D Animation in TV & Film Commercials, Education

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Educational Application of 2D Animation
One of the most common uses of 2D animation is in
the adobe flash player program, where thousands
of video clips and educational material have been
produced using 2D animation. In education, and
especially distance and online learning, it has
been used in simulation of scientific concepts,
preparation of lecture notes where the tutor
makes the clips and sends/uploads them to
students using adobe flash player. It has also
been used in making of tutorials and educational
games for students.
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Internet Applications of 2D Animation
On the web it is used to create interactive,
efficient and lively adverts that help
communicate effectively. It is very useful in
creation of web banner advertising as well as
normal web adverts including pop up and pop under
ads. 2D animation in flash player is therefore an
effective authoring tool for products promotion
and advertising.
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Application of 2D Application in Film and
Television
The applications of 2D animations in television
are rapidly increasing with the need to
communicate more effectively as well as add humor
to advertising. It has been applied in many
advertising Medias such as in visually depicting
the action of detergents on microorganisms,
promotion of energy drinks and many products
whose usefulness can visually illustrated.
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Use of power centers and lines of action in 2D
animation
The power center is that part in an animation
character that acts as the origin of their
strength. This center influences their actions,
postures and even gestures. This point works
closely like the center of gravity for the
balance of the character and defining their body
attributes. In 2D animation, a depressed person
would be depicted as having a low power center. A
happy person can be designed with the power
center at the chest (raised chest) making them
stand tall and confident.
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Line of action
This is a line drawn through the animation
planner figure showing the general flow of
movement and sequence. Using the line, the
developer is able to focus on the critical of
movements of the production. The concept is very
important during the development of critical
frames to direct the viewer to the center of
action. The line is first established to get the
main flow after which the other details are
added. Using the line of action technique allows
easier development of moves and the animation
becomes clearer.
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Current Advances in 2D Animation
With the computer development, animators have
moved from the hand drawn animation to computer
based animation. Currently, experienced animators
combine 2D animation with computer-generated
imagery (CGI) to develop great animation
characters and unique movements.
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Contact Us
The Studio5 805 Imperial Heights, Near Akshar
Chowk, Vadodara 390 020 Gujarat, India Phone-
91 265 2984010 Email info_at_thestudio5.com
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