SAY NO TO HOAX COSMETICS WITH COMPLAINTS ON SUCH FAKE BRANDS

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THE RISE OF COSMETIC BRAND PIRACY SAY NO TO
HOAX COSMETICS WITH COMPLAINTS ON SUCH FAKE BRANDS

• Presented By http//brandsandfakes.com/

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• Today, almost all industry sectors are hit by
  counterfeiting and piracy globally and India is
  in no isolation, rather we find these problems
  taking a rapid rise here.
• Brand owners put a lot of effort both
  financially and physically in order to bring up
  their products in mainstream markets and the
  worst part is then when they dont get what they
  deserve in terms of profits or in terms of brand
  following.

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• One of the major reasons for this is the fake
  brands in the market which leaves these brands
  unprotected and for their protection it must be
  corroborated with proper evidence which can be
  acquired once these matters are investigated
  which is again considered to be a tedious
  process. Counterfeiting or piracy rob the
  innovators or producers of their intellectual
  property rights and is significantly harmful not
  only to the innovators but also to the consumers.
  Across seven industry sectors reviewed in the
  FICCI (Federation of Indian Chambers of Commerce
  and Industry) report, 2012, the unauthorized
  goods sales caused average sales losses to rights
  holders of 21.7.

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• One such sector which is highly affected through
  fake brands is cosmetics. Cosmetics are such
  products which cant be avoided in our daily
  routine and it also has a direct contact with our
  skin so it deeply affects our personality if
  something goes wrong by using them. Present world
  is so much concerned with ones looks and
  personality be it a female or a male, thus
  different brands are coming up with the men range
  so on and so forth and thus slowly cosmetics have
  not only become a womans best friend but also a
  mans partner in this tough environment but we
  keep on hearing complaints on fake brands by the
  consumers of these cosmetics.

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• When we go to the markets we hear loads of
  things like madam please take this, its real or
  we purchase in bulk due to which our price is
  lower than the market price these lines are just
  the tactics to make you purchase the fake brands
  which contains many harmful ingredients or
  compounds including synthetically produced
  elements, ingredients and compounds which can
  leave a very bad impact on the skin.

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• India, in the last quarter of 2004 was tallied
  the highest number of counterfeit perfumes and
  cosmetics worldwide, according to Gieschen
  Consultancys counterfeit-intelligence analysts
  and I am not sure for the present but the
  complaints havent reduced which gives an
  impression that its still on rise.

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• To have a complaint its essential to spot a fake
  cosmetic brand and which can be done by
• Knowing your brands in a very good manner which
  means that know the label of your brands
  properly. Sometimes its just little changes here
  and there and then the fake brand is ready for
  sale!!! So always check the label thoroughly.
• Buying the products from authorized dealer or
  retailers and always look for a barcode on the
  products but beware fake brands come up with fake
  barcodes, so in order to combat that there are
  many free barcode scanner apps in the smart
  phones that can be used and if u dont have that
  option then it will be safe to buy it from
  authorized dealers or retailers.
• Also the packaging play a very important role as
  the real brands have a higher quality packaging
  and if you feel any kind of low quality packaging
  you can either not buy it or you can file
  complaints for the same.

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• Its not at all necessary that only consumers can
  be affected due to these fake brands, even other
  sections like the brand owners who are at higher
  risk than the consumers as they have their
  reputation attached to their brand names which
  will ruin up if consumers frequently have
  complaints then they can seek help from a brand
  protection investigator service in India and
  Brands and Fakes is one of the most popular such
  service provider.

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• Through sharing equal responsibilities by both
  consumers and brand owners or dealers against
  these fake products or cosmetics, both can avail
  benefits and when there is easy availability of
  brand protection services in India through one of
  the most efficient service provider Brands and
  Fakes then theres no point wasting time and
  money on fake products.

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• Through sharing equal responsibilities by both
  consumers and brand owners or dealers against
  these fake products or cosmetics, both can avail
  benefits and when there is easy availability of
  brand protection services in India through one of
  the most efficient service provider Brands and
  Fakes then theres no point wasting time and
  money on fake products.

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