Title: Special guideline twitter for Business suggest by BCP Design
1(No Transcript)
2Why Twitter?
- Everyday, millions of users create, share and
discover ideas on Twitter - Users also find great value in connecting with
businesses of all kinds on Twitter to - Share their experiences, both good and not so
good - Provide feedback on recent events or launches
- Discuss product ideas
- Learn about exclusive deals or o?ers
- Get customer service
3Why Twitter for Business?
- Raise brand awareness Top of Mind
- Strengthen existing customer relationships
- Increase word of mouth referrals
- Create buzz about upcoming events
- Gain media exposure
- Find new customers/client
4Twitter for Business Benefits
- Engage with target audience
- Communicate with Existing clients
- Brand Awareness
- Competitive Intelligence
- Reputation Management
- Signposting
- Feedback Channel
- Support Channel
- Sales Channel
- Research
- Information Resource
5Twitter for Business Your Goals
- New business
- Communicate with existing clients
- Competition Awareness
- Link Love Search Engine Optimization
- Better Understanding of Twitter
- Mobile Communication
- Trend Monitoring
- Instant Communications / Spontaneity
- Keeping up to date
- Brand Awareness
- Reputation Management
- Feedback / Support mechanism
- Signposting to website
- Sector Specific Communication
6Best practices
Build relationships on Twitter Listen for
comments about you Respond to comments and
queries Ask questions Post links to
things people would find interesting Retweet
messages you would like to share Use a
friendly, casual tone Dont spam people
7Best practices
Leverage the real-time nature of Twitter Ask
questions, float ideas, solicit feedback and
expect fast feedback most of the time If
youve launched a product, new store or new
campaign, search Twitter for comments Respond
to customer service issues quickly Engage in
discussion on a tricky public issue your company
is dealing with
8For more info and feedback
Twitter for Business guide, why twitter, why
twitter for business, benefit, Goal and best
practice For feedback If you are using
Twitter in a cool way please let us know and
follow us on _at_BCPDesign