Interview with Bas van den Beld – An Online Marketing Strategist

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Interview with Bas van den Beld An Online
Marketing Strategist
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Opinion of Online Marketing in 2014? Where Are
Things Heading?
Before marketers were looking at channels first
and then people second. Now things have changed,
finally they are starting to understand we are
dealing with people.
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What Kind of Link Building Tactics You Should
Follow to Survive in SEO World?
It all starts with quality content. Generally
link building is growing up as well as in terms
of strategies. The content writing part is more
about being authentic, genuine and building value
of your brand.
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Which Are Your Most Favorite Social Media
Marketing Tools Why?
To mention a few, Tweetdeck I use mostly for
keeping an eye on what is being said around
certain topics and IFTTT for getting social data
in database to analyse.
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Which Are the most common mistakes committed by
Online Marketers?
Spamming your audience to bits without doinf
proper research. Online marketers should start by
listening to audience, and not be overconfident
and assume you are always right.
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What Are Your Suggestions For Those Who Are Just
Starting an Online Community?
Its always better to start small and find the
early adopters that will help you grow and listen
to them.
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Whats Your Opinion on Outbound Marketing as
Compared to Inbound Marketing Tactics?
Off course outbound marketing still plays a big
role. Outbound marketing can make individuals
accustomed to a brand, inbound marketing can make
these individuals connect to the brand.
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What Strategies Would You Suggest For Website
Losing Traffic Ranking Due to Unnatural Links?
If the reconsideration request fails it implies
you did things completely wrong so you have to
analyze again. Another option for a person with
this issue would be to approach real experts.
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If You Had to Identify The TOP Most Ranking
Factors, What Would They be?
There are lots of ranking factors, I would
declare content, backlinks along with CTR will
still be an important ones. Nevertheless focus on
all, not just on a few.
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How you get the idea to make the State of Digital?
You can find a lot of content online, which are
written just for the sake of content. But With
State of Digital we try to take the different
approach. We try to put quality and reader first.
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