Benefits of Multimedia Transcreation

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Benefits of Multimedia Transcreation

• How Can I Use It and What Is It Anyway?

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Multimedia Marketingfor a Global Economy

• Carefully crafted marketing localization opens
  the door to buyers in different locations around
  the world. A global campaign is tasked with
  conveying powerful messages that resonate on a
  personal leveleasier said than done.
• Transcreation is a highly skilled step that
  brings translation to the next level, recreating
  original content in a localized, culturally
  relevant way when straight translation cannot
  fully convey the intended meaning.
• Transcreation is a more direct transfer of
  information from one language to another, with a
  focus on maintaining a similar tone and style to
  the original. Translators draw on specialized
  knowledge to adapt to local idioms, slang, and
  cultural sensitivities.

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Multimedia and Transcreation Benefits

• Multimedia production is less costly and easier
  to produce than ever before. High impact video,
  voice, and animation are now easily distributed
  to your target users.
• Audio, video, and multimedia localization for
  additional languages is a complex process
  including elements like content, voice-over,
  graphics, and documentation. Linguists who
  specialize in transcreation go a step further and
  recreate the story in a new context.
• Transcreation is often the best choice for
  multimedia projects, allowing for complexities of
  adapting content to the target locale with
  different themes while conveying the original
  intent. Content is adjusted to local customs,
  while perfectly blending tone, pacing, and local
  idioms in the final product.

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E-Learning and Transcreation

• eLearning audio and video products rely on expert
  services to render training and learning material
  effectively in target languages.
• Experienced providers like JBI Studios are
  essential in adapting messages through
  transcreation. Video in particular is a delicate
  process. It demands that audio is perfectly timed
  to synch with visuals.
• The end translation will be affected accordingly,
  requiring changes in syntax, gender and length to
  seamlessly blend the many elements required, such
  as voice-over, dubbing, subtitles, and more.

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When Good Translation Goes Bad

• Examples of misfired, well-intentioned marketing
  slogans are plentiful. Some of the bestor
  worstcome from introductions to Chinas massive
  market, where language and culture are as far
  from Western norms as possible.
• A favorite marketing horror story dates to the
  late 1980s, when KFC introduced their
  finger-lickin good chicken with a translated
  message that suggested customers eat your
  fingers off. Eventually, KFC recovered from this
  stumble, but not without significant loss of
  revenue, and lingering damage to their image.
• Marketers and training professionals must be
  hyper-sensitive to cultural differences and
  nuances of communication, and adapt campaigns and
  learning materials accordingly. Transcreation
  could have led KFC to develop a new, locally
  relevant campaign, saving lost revenues and
  advancing their presence in China more quickly.

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When Should You Use Green ScreenTranscreation?

• When is green screen the right choice? Given the
  higher cost, it pays to think carefully about
  your budget. Does your video need to create a
  world that invites the audience in?
• If the video needs to be culturally immersive,
  placing characters in authentic surroundings and
  seeing them interact, then transcreation will be
  crucial to engaging your audience.
• Besides, traditional methods can add up too, if
  you layer on enough of them to achieve a
  comparable impact.

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How to Achieve High QualityMultimedia with
Transcreation

• Multimedia development and transcreation each
  require highly specialized talents and skills.
  Choose a service with deep experience integrating
  both sides for maximum impact. Look for a
  provider that can
• Integrate their services with your current LSP
  (language service provider).
• Deliver expert, fluent, native speaking talent as
  well as voice-over directors.
• Strictly adhere to consistent script formatting
  and language standards.
• Deliver a full complement of engineers and staff
  adept with state-of-the-art technology for fast
  turnaround of high quality production.

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Transcreation vs. Translation

• Often, it is not enough to simply provide an
  accurate translation. Creative translationor
  transcreationmust achieve the same goals as the
  original material in order to do the job.
  Messages should resonate with the new market, and
  convey the original intent.
• Videos for eLearning, marketing, or other needs
  can be localized using traditional translation
  methods, like subtitles, dubbing, and voice
  replacement. In some situations, though, it is
  best to step it up a notch to green screen
  transcreation.
• Working with an experienced provider like JBI
  Studios, you can achieve the highest quality
  outcome and gain cost-saving tips, like changing
  out only selected shots from the original video
  for localization.

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• Since 1977, JBI Studios has been an industry
  leader in foreign language audio and video
  services for the entertainment industry as well
  as for corporate clients.
• Offering professional multimedia transcreation,
  dubbing, subtitling, narration, and production to
  the entertainment industry, they continue to be
  the leaders in their field. For more information
  on our services, please visit us at
  www.jbistudios.com, or call [phone].