Does Outdoor Advertising Work

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Does Outdoor Advertising Work?

• If you need to make a big impact in your local
  area, outdoor advertising can raise your
  company's profile and deliver results. Poster ads
  put your message right in front of your potential
  customers. It works because it is seen by
  everyone who leaves their house.  A lot of
  outdoor advertising engages the consumer,
  providing color, humor and insight. In locations
  where it sits in front of a captive audience on
  public transport or at waiting places, for
  instance  it can even be seen as a welcome
  distraction. Your potential customer spends a
  large amount of time behind wheels while
  commuting to and fro my work to home. Taking
  advantage of those hours that your customers are
  behind the wheel can be a good idea if you have a
  clever and strategic advertisement in mind.
  Outdoor is arguably the oldest form of
  advertising around and, far from diminishing
  its been enjoying significant growth.

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