Why should you use out of home advertising

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Why should you use out of home advertising?

• Its a medium that is everywhere, and when used
  with creativity, it creates long lasting
  impressions in the mind of the customers. It has
  the potential to stop people in their tracks.
  Most people spend almost 70 of their time out of
  home. Unlike TV or print, Outdoor Media cannot be
  put away or down. This gives advertisers control
  over how and when an ad is seen. Outdoor
  advertising allows you to target specific target
  areas where you would want to promote your
  products or services. The competing media has
  become more and more fragmented leaving outdoor
  as the one medium that can't be lost or reduced.
  Outdoor Advertising provides a constant reminder,
  keeping your name, service or product fresh in
  your target consumer's mind, thus influencing
  your consumers when they are on their way to
  establish a purchase. Outside is the only medium
  to support large and bold creatives, be it as
  big as 40'x40' or even larger! And lastly,
  Outdoor is BIG, BOLD COLORFUL always on and
  constantly visible.

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