Title: How SEO works?
1(No Transcript)
2 What is SEARCH ENGINE?
A SEARCH ENGINE is a software system that is
designed to search informations on the World
Wide Web. The search results are generally
presented in a line of results often referred to
as Search Engine Results Pages(SERPs). Search
Engine is a web application designed to hunt for
specific keywords and group them according to
relevance.
3Examples of Search Engines
4 What is SEO?
SEO stands for Search Engine Optimization. i.e.
optimizing a web site for Search Engines. An
SEO expert optimizes your website internally and
externally so that the search engines value it
more and will rank it higher in the search
results than other similar websites.
5Architecture of Search Engine
- Crawling
- Indexing
- Processing
- Calculating Relevancy
- Retrieving results
6SEO Process
7Types of SEO
On-Page Optimization H1, ALT Anchor Tags
Optimization Meta Tag Optimization Content
Analysis Keyword Density Site Maps URL
Structure Robots Optimization
8Off-Page Optimization Search engine
submission. Social Bookmarking submission. Article
submission. Press release submission. Blog
creation Posting Document creation and
sharing web 2.0 profiles submissions
9Key Factor of SEO PageRank
Quality of inbound links Rate of new inbound
links Internal link popularity Quality of
outbound links Quality of Content Hierarchy of
site navigation Age of domain
10Why we need SEO?
If weve ever wondered how to get our website on
the front page of search results on Google, the
answer youve been looking for is SEO. Its an
incredibly important, vital component to any
successful business website (or any other
website, for that matter!) If we want our
potential customers to be able to find you, then
you have to make it possible for them to do that,
preferably quickly and easily, and SEO is our key
to making that happen.
11How SEO Works
The method that is most widely used is keyword
optimization. This is a strategy that helps a
website to gain ranking within the most popular
search engines. The SEO company will plant
relevant words and phrases within a web page in a
fashion that increases visibility. Once the
website becomes more visible, more people will
click on it and visit.
12How SEO Helps in Business?
There are thousands of businesses trying to
survive in the online community, each owner must
make a conscious effort to make his or hers stand
out more than the rest. It is becoming less
possible for a business to flourish if it does
not implement some type of plan that can increase
site visits and customer base.
13How SEO Helps in Business? 2nd part
A search engine optimization company might be the
perfect solution to getting an organization back
on its feet or boosting a new establishment. The
following is information on how SEO or search
engine optimization can help any
business. Search engine optimization is a
collection of design, marketing, and advertising
strategies that effectively increase website
traffic and increase customer count. A reputable
company can use various methods to achieve the
clients goal.
14How SEO Helps in Business? 3rd part
The increased clicking and visiting causes the
sites rank to go up, which in turn causes more
visibility, more visiting, and so on. The
strategy is ingenious as it creates a cycle of
potential growth. Other methods an SEO company
might use are the implementation of short videos
and content marketing. Just getting the person to
visit the site is not enough to boost business.
People have to be enticed within a certain amount
of time or they will leave the page.
15At a glance
Search engine optimization services bring people
to a site owners business that would not have
stopped by otherwise. The potential to make sales
increases each time a random web surfer visits.
It is up to the business owner to work with the
SEO company to find the best solution to engage
the potential clients once they visit the site.
To get help, the business owner should contact an
SEO expert by telephone, online form, or walk in.
16Which is the best SEO Company?
If you are looking for a SEO company to boost you
business, look no further than
http//webskitters.com You can call at
1-302-200-1003 OR E-mail
hello_at_webskitters.com
sales_at_webskitters.com