Why Outdoor Advertising - Global Advertisers

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Why Outdoor Advertising?

• Out-of-home advertising is the oldest and
  the most popular form of promotion that is
  grounded on the visual demonstration of the
  content and guarantees high frequency of contacts
  with the advertising effort. Outdoor advertising
  uses popular symbols and simple messages that
  facilitate brand recall and recognition. Outdoor
  advertising is on twenty-four hours a day, seven
  days a week, and it is never switched off. Its
  features include permanent visibility. It
  guarantees a direct, hard to pass over, repeated
  contact of the viewer with the advertising
  message. Media day is the total time spent on
  media consumption during a day. People spend
  almost their whole conscious life surrounded by
  media. Outdoor advertising has a large, 20 share
  in the media day. Television is expensive. OOH
  improves the efficiency of a television campaign
  buy by driving down CPM costs. OOH reaches light
  TV viewers who are younger, mobile, and more
  affluent than heavy TV viewers.

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