Best Ways To Get The Most Out Of Customer Video Testimonials

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Best Ways To Get The Most Out Of Customer Video
Testimonials
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When you plan video marketing for your business,
it's worth considering the use of customer video
testimonials. Business owners always expect that
people should talk positive about their company.
So customer testimonials are incredibly a
powerful tool because they are more trustworthy.
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Let your customer tell their own story
Your customer should be free to tell their own
story instead of giving them a written script,
even if their way of talking is off brand. Ask
them to send their questions in advance so that
when you ask questions in video, your customer
will tell their story from beginning to end. And
always use questions that focus on sharing good
results.
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Dont appear in the customers testimonial video
When you are making a customer testimonial video,
it's always advisable for client not to appear in
the video. Let them talk and what was the
important thing in terms of results they get by
working with your business. A customer
testimonial is the right vehicle to share about
how your services and products are great.
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Identify the best testimonials to use before you
approach the customer
Customer video testimonials need a good thought
and planning. Would you like to attract new
clients? Are you keen to work with businesses of
a certain size? Always choose subjects for the
customer testimonials that reflect your business
that you are trying to attract. It would become
easy for the viewer to see how your business can
benefit their business.
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Achieve the best production quality possible
It is a fact that an expensive and high quality
video could not impress the viewers if the
content is wrong. Always go for a best production
quality video within your budget. Think carefully
how you can use visuals, spoken words and music
to engage your audience and create a great
response to your testimonial.
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Using branding carefully
Theres nothing more off-putting than a customer
testimonial that features a logo or product
placement in every shot. People are cynical and
put off by this kind of overkill. Our advice
would be to include your logo, URL and a strong
call to action at the end of the video this is
often all you need to communicate your visual
brand in a video testimonial.
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Help your customer feel prepared
Sending a list of questions in advance to your
customer is great as it will work well to send
them some information about the video. This list
might include what the schedule is, how long the
shot will take, where the shot will be taken,
what he/she should wear etc. This will make your
customer feel comfortable on the day of shooting
and speak naturally in front of camera.
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Keep it simple
Customer video testimonials should speak for
themselves. You should not use complicated
techniques and shots to let your customer tell
their story. If your customer is passionate to
explain what effect your business has made to
their business, this will work too.
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Feature a decision-maker
If you are using customer video testimonials that
feature a business client, it's a always a great
idea to feature someone in senior management to
give your video more credibility. If people see a
decision-maker talking enthusiastically about
working with you, this will carry more weight
than a junior member of staff.
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Make it easy to like and share the video
testimonial
Customer video testimonials are a great proof
that people prefer to go on word of mouth
recommendations because it remove their fear
about whether it's good decision or not to buy
your services. By making your video testimonial
easy to like and share, people will more likely
to spread the word to their contacts and increase
your viral reach.
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Cinimage is a contemporary creative film
production studio in Bangalore that creates
personalized experiences across the realms of
video production and animation.
Website http//www.cinimage.org
/ Contact No. 91-9849203402