Social Media Integration into Advertising Strategy

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Social Media Integration into Advertising Strategy

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Introduction

• Modern marketers are under great pressure to
  promptly adopt social media to incorporate it
  into their day-to-day marketing/advertising
  activities.
• For a successful social media strategy,
  organizational managers have to release the
  one-sided brand message and use an inclusive
  approach within their social media communication.

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Leading Edge Trends in the Integration of Social
Media

• Determining what consumers need in a product,
  responding to consumers demand effectively, and
  reaching consumers where they are located are
  essential factors in marketing.

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Leading Edge Trends in the Integration of Social
Media

• Traditional advertising and marketing campaigns
  related to price and cost considerations,
  promotions, consumer satisfaction, and
  advertising are extremely essential in a
  marketing strategy.

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Proliferation of Many Platforms for Social Media

• Most common social media tools in applications
  are YouTube, Facebook, LinkedIn and Twitter.
• There are also some new ones like Pinterest and
  Google.
• Such new platforms provide services that satisfy
  diverse marketing needs.

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Consumer Location Services

• The technology relates to social applications
  like Ban.jo, Path, and Foursquare. Together with
  near field communication (i.e. NFC), the social
  applications have been enabling marketers to
  access consumer data.

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Mobiles Are Becoming a Game-Changer

• The increased popularity of smart phones and
  tablets has greatly been advancing mobile
  marketing. This form of marketing enables
  companies connect with their customers and
  clients in real time.

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Integration

• The trends have indicated a new generation for
  integrated marketing programs, which is more
  sophisticated.
• There are also social programs and movements that
  are becoming increasingly integrated into the
  existing business processes.

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Integration

• They have become the agent for purpose-driven
  product innovation, sales, lead generation,
  customer service, communications, company
  culture, brand development, RD and marketing

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Recommendations for Incorporating Social Media

• Marketers should establish the highest number of
  digital presence possible to incorporate social
  media into the Traveler and Workhorse market
  segments.

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Recommendations for Incorporating Social Media

• Marketers should take advantage of the explosion
  of social media networks and platforms to ensure
  the traveler and workhorse brands are available
  in as many locations as possible.

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Conclusion

• Social media have highly changed how firms
  operate and developed positive implications in
  relation to marketing, product innovation/developm
  ent, consumer insights, and company reputation.
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