Reaching a Global Audience

1
REACHING A GLOBAL AUDIENCE
2
INTERNATIONAL MARKETS

• Businesses recognize that most of the worlds
  consumers do not live in the U.S. and to reach
  the next level of marketability its necessary to
  reach international and non-English speaking
  markets.
• The challenge is getting the right content to the
  right market and presenting the content in the
  local language.

3
TRANSLATION SERVICES

• Reaching international markets requires
  translation and localization services. This
  allows for receipt of messages in local languages
  and with the original spirit of the message
  intact.
• When a consumer knows they are the intended
  audience of a message, the likelihood of a
  transaction and growth of consumer loyalty
  increase.

4
THINGS TO CONSIDER

• What markets should be reached?
• What are the demographics?
• What languages are spoken in those markets?
• What content is pertinent to other countries and
  cultures?

5
ADOPT A MSEO STRATEGY

• Its hard to reach a global consumer if the
  message cant be found. Multilingual SEO can
  change this however, its more complex than
  simply translating and placing English keywords
  into foreign language text. Effective
  multilingual SEO content is about understanding
  what searchers type, which requires local editors
  and translators.

6
CONSUMER ENGAGEMENT

• Despite how large an audience is, only a fraction
  of them positively contribute to brand marketing.
  These people actively read, share, and discuss
  content, and spread messages through word of
  mouth.
• Translating and localizing increases the
  potential for entry of new members to a loyal
  fan-base. These fans are needed to compete in a
  digital and global world.

7
WEBSITE TRANSLATION

• An obvious place to start is translating website
  content, including text and video translation.
• Translating information about the company,
  product or service, demonstrations, and contact
  information for potential customers requires
  planning and a strategic approach that addresses
  not only presentation language, but cultural
  differences in each target market. Localizing
  enables a company to be both multilingual and
  sensitive to other cultural conventions.

8
MESSAGE TRANSLATION

• You can translate all text and audio-visual
  material imaginable, including
• Press releases
• Seminars
• Product packaging
• Documents
• Advertisements
• Marketing material
• eLearning video

9
SOCIAL MEDIA

• Creating localized social media personas and
  pages when you have or are trying to obtain
  an international audience is ever so important in
  todays digital age.
• Regional and local social media is about bringing
  your message close to home.

10

• Based in Los Angeles, California, JBI Studios is
  a leading provider of foreign language multimedia
  services and provides high-quality, professional
  audio and video services using 1,200 voices in
  over 80 languages. JBI Studios helps clients
  voice and communicate messages in a consistent
  way and they offer creative and personalized
  solutions to help clients achieve their goals.
•  
• For more information http//www.jbistudios.com/
  [phone]