Learn how to provide super fast web performance to your customers

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Everything Makes Your Website Slower Here's
Why, and What You Can Do About It
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Key Factors that Slow Down Website Performance
Responsive designs

• High resolution images/product shots

Heavily personalized websites
Traditional HTML delivery
Dynamic content
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Why Website Performance Matters

• Website performance has real bottom line impacts

• 1 second delay in page load times leads to

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loss in conversions
fewer page views
decrease in customer satisfaction

• E-Commerce is growing rapidly

Average growth rate of 15 per year
Source Forrester, Internet Retailer
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Why Website Performance Matters

• Customers expect blazing fast web experiences

• 86 of online retailers do not deliver fast and
  responsive shopping experience

• Mobile devices will soon outnumber desktop traffic

59 online sales will occur on tablets

• User experience is imperative

Customers are known to give up entirely or
navigate to a different website
Source Forrester, Internet Retailer
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Why Brands Should Not Ignore Mobile Users
The percentage of retail traffic, mobile versus
desktop, 2011-2014, ending in August 2014
Source Branding Brand (September 2014)
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Challenges Faced By Brands
Explosion in number of web-enabled devices
Apps are becoming more personalized and visual
slows down PC performance
Capabilities and format requirements of users
device is unpredictable, especially with Android
and the new Apple phones

• Responsive designs, richer media and dynamic
  content makes web pages heavier, leading to
  higher page load times leading to impact on
  bottom-line

Access network has moved from wired to wireless.
Introduced substantial latency that causes
unpredictable performance
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Questions Arising from User Contexts

• Adaptive delivery Sending which elements can be
  avoided?

Sequencing What to send first? What to load first?
Compression What information can be squeezed out?
Consolidation What assets can be bundled together?
Media Streaming How is media experience
modulated?
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Customer Expectation vs. Business Delivery
Business Delivery
Customer Expectation

• Full-featured, self-service websites
• Experiences vary by product line, service
  function, and channel

• Task-specific service on all devices
• Consistent experience across channels

• Variable accuracy and reliability
• Channel- and function-specific privacy and
  preferences

• Accurate, reliable, transparent, secure service

(Source Forrester)
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Customer Expectation vs. Business Delivery
Business Delivery
Customer Expectation

• Variable multi-second response times across
  devices

• Sub-second response time across networks

• Generic, one-size-fits-all experiences
• Not coordinated across product lines, channels or
  customer journey

• Contextualized, personalized experiences with an
  understanding of needs

Personalization Gap
(Source Forrester)
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Why CDNs Are Not Equipped to Handle Todays
Challenges
Mobile requires a 4 tier architecture

• Loss of control over content

No personalization possible with CDN
Delivery not caching centric anymore, more user
context dependent
Security concerns
There is no responsiveness to user context
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For more information, watch the webinar that
explains the solutions that

• Test and monitor current state to benchmark
• Optimize for mobile
• Prioritize performance
• Right-size images
• Compress code, consolidate requests
• Improve ongoing performance
• Involve designers, engineers, 3rd party
  acceleration service partners
• Fund performance with LoB budget
• Stream image with SmartVision

WATCH WEBINAR