Googles new App Inbox and its effect on email marketers

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Googles New app inbox

• People like to open emails more on smart phones
  mobile devices.

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Mobile phones Emails

• Now a days, more people are accessing internet on
  their mobile phones.
• Thus Smartphone's are also being used for
  accessing business emails.
• The penetration of people accessing internet over
  mobile is increasing rapidly.

3
Plan your campaigns smartly

• Email marketers have to change there strategy to
  target users accessing mails in mobile phones to
  maintain desired open rates.

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Only important mails

• Googles latest inbox APP allows you to integrate
  with your Gmail account.
• This APP facilitates users to view only those
  mails which they consider important.

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1. Features of new Gmail APP.

• Gmail has expended the categories created last
  year.
• These categories helps in classifying the mails
  which have similar content.
• Inbox is smart enough and can be trained to
  filter mails that you consider important.

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New Inbox App by Gmail
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2. Feature of new Gmail App

• This app facilitates users to filter out
  important details from each email.
• That is even if you have the good content in your
  campaigns, customers will hardly see it until
  they open the mail completely.

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Emails are prioritized for Smartphone users
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3.Feature of New Gmail App

• This App facilitates users to customize reminders
  so as to prioritize their task.

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New strategies which may be a game changer

• Through there are no absolute way to overcome
  this new Gmail App, but few points which may get
  you high open ups are
• Best Subject line
• Responsive design
• Segment Gmail Users
• Attractive images
• Get good content

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Strategies to be followed by ESPs

• Focus on subject line, the subject line now
  becomes more important.
• Subject line must be compelling enough to
  initiate high response rate from the recipients.

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Use A/B Split testing for subject line

• Determine the best subject line by using A/B
  split test to find suitable subject line.

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2 Responsive design

• Still many companies send non-responsive mailers.
• Sending non responsive mailers will cause loosing
  your customers.

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3. Segmenting Gmail Users

• Segmenting tool helps to classify Gmail users and
  non-Gmail users.
• Mobile analytical tool helps in keeping record of
  mobile openers.

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4. Attractive Images

• Composing mailers with eye catching images can
  really boost open rates for your email campaigns.

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Good content for high open-up

• Keep your mailers fresh and exciting with new
  offers or new products.
• Dont bore your customers with stale information
  which deteriorate open rate of your campaign.

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Thank You

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