Logo Design Costs - PowerPoint PPT Presentation

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Title: Logo Design Costs


1
COSTS
Logo Design
Believe It Or Not, You Can Have a Professional
Custom Logo Designed For Under 50
Visit www.LogoNerds.com Today!
2
Logo Design Costs
If you're thinking about designing a logo for
your business or renovating an existing one but
are concerned about the costs, you should
consider how much value a logo can add to your
business. Logos are the foundation of all company
communication. Your identity appears on more than
company letterhead, business cards, and above the
entrance of company office locations. It is on
all advertising, marketing, and promotional
material. And good logos get better over time.
3
Logo Design Costs
In 2004 a newly constituted Bank of America
launched a new image with a flag symbol in red,
blue, and black squared off and inverted into an
interesting and eye catching shape. Today that
image can stand on its own, symbol only with no
text needed for viewers to know its Bank of
America. Many logo design experts say a
well-designed logo should last about ten years
before it needs renovation. So depreciating your
cost investment in logo design over ten years
shows it actually may not be as expensive as you
think.
4
Finding A Professional
So where do you start? First, there's the old
fashioned "word of mouth" approach. Talk to your
business associates and ask them who designed
their logos. If you belong to any Industry groups
or know of an industry related forum on the web,
check them out as well you'll often find great
referrals to logo designers. Check with the
Chamber of Commerce in your area for local
sources. A recommendation from someone you know
and trust is always very helpful.
5
Low Cost Internet Designers
Internet technology has driven the costs of logo
design down to extremely attractive levels. It's
possible to get a basic logo design for under a
hundred dollars. Most Internet designers offer a
variety of packages, with the price of the
package increasing with the number of concept
ideas included.
6
Revisions are also something to consider when
evaluating a package. A design package that will
give you six concepts from which to choose but
only one revision of your selection is not as
valuable as a package that includes three or more
revisions. To further differentiate themselves
from the competition Web logo designers often
include a variety of giveaways in their packages,
like free business cards.
7
"Brick and Mortar" Designers
A logo designer with a physical location is going
to have to charge more to cover overhead costs.
Is it worth the extra money? The price difference
here can run into the thousands of dollars. In
today's age of new media, the internet makes it
much more affordable and also much easier to
review a designer's portfolio of previous
designs. You can get a "feel" for your deign
right from the comfort of your home or office.
There really is no reason you should be paying
thousands of dollars for a custom logo design to
a brick and mortar design firm. Costs have
dramatically decreased over the years so don't be
fooled into believing the cost of your new
identity has to set you back thousands.
8
COSTS
Logo Design
Believe It Or Not, You Can Have a Professional
Custom Logo Designed For Under 50
Visit www.LogoNerds.com Today!
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