Title: Attorney Lawyer Marketing Trends for 2014 to 2015
1Attorney Marketing Trends 2015 by Lawyer
Marketing Expert Rene Perras
Click here to see the full video. The National
Center for State Courts (NCSC) reports that over
a hundred million new lawsuits were filed by US
Residents in the year 2003 alone. Imagine how
this figure had increased after over a decade?
Imagine how huge the size of the market that you
can reach. Imagine how much you will lose if
youll end up with no plan on how to market your
legal services. When you are busy litigating
cases, the burden of business planning and
marketing your services should be lifted out from
your shoulder so that you can focus more on the
needs of your clients. But, this doesnt mean
that you should not learn a thing or two about
marketing your services and brand
online. Attorney Marketing the Right Way Lawyer
Marketing expert, Rene Perras of CEPAC.com
emphasizes the importance of making your brand
stand out amidst stiff competition. In his
recent interview
2- (http//youtu.be/UdGpHndRt1k) via Google Hangout
Air (hosted by Qamar Zaman of Submit Press
Release 123), Perras shared useful tips on how to
do attorney marketing the right way. These come
from his over a decade of helping solo
practitioners and law firms achieve their
business goals through consistent and ethical
online marketing strategies. He specifically
highlighted the following. - Understand the need of your clients.
- Once you know what they need, offer them an array
of solutions. - Let them know that there are far more important
things than acquiring a spot in the first page of
the SERPs. - Use a layered online marketing approach and
incorporate content development. - Create content (i.e. videos, press releases,
blogs) regularly. - Incorporate all these into an internet marketing
plan. - Perras added that their online marketing
strategies are products of extensive research and
development. He said that it takes time to do
good marketing and when it comes to SEO, the key
is to be found for the terms that have high
conversion potential. - How CEPAC Can Help Law Firms in 2015
- If you are confused on how to get started, heres
a quick preview on how Rene and his team of
highly qualified MBAs would evaluate you so that
they can determine the best online marketing
approach that you can use to market your legal
services or law firm. - You will be asked if you have a business plan.