JSB Market Research : The Craft Beer Phenomenon

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The Craft Beer Phenomenon
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arch.com
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Summary
This Craft Beer Phenomenon report provides an
overview of the market for craft beer and the
drivers behind the growth in the category . 
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Introduction and Landscape

• Why was the report written?
• Despite all of the hype surrounding the success
  of craft beer, there is a lack of consensus as to
  what craft beer actually is. 
• What is the current market landscape and what is
  changing?
• Currently craft beers are undergoing an
  unprecedented period of growth. The category has
  prospered during the economic downturn as
  consumers seek better quality products more bang
  for their buck. 
• To know more about this report click here
• http//www.jsbmarketresearch.com/food-beverages/r-
  The-Craft-Beer-Phenomenon-77741

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Key Market Issues

• Canadians believes that a better definition
  of craft beer would be Premium and Super premium
  priced speciality beers excluding flavored beers,
  super-strength lagers and Stout. Craft beers
  are part of a much wider societal trend towards
  authenticity and localism and away from processed
  foods. This is manifested in the growth of
  artisan cheeses handmade chocolates home baking
  and farmers markets.By definition craft tends
  to form a relatively small part of most global
  brewers business. However it is extremely
  profitable and, as the success of a brand like
  Blue Moon has shown, can provide much needed
  growth in otherwise static or declining mature
  markets.

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Table of Contents
The Craft Beer Phenomenon
History of the Craft beer revolution 
Drivers behind the growth of Craft beer
Methodology and Product Definitions
Global Brewers and Craft Beer
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Price Chart

• Report Name The Craft Beer Phenomenon
• and Strategic SWOT Analysis Review

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Enterprise Wide Licence 4860
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• On JSB Market Research till 31st December, 2014
• Visit us athttp//www.jsbmarketresearch.com/dis
  count.php

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About JSB Market Research

• Jsbmarketresearch.com is an online repository of
  an extensive collection of market research
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  the researched data is well researched, well-
  organized and matching up to the best standards
  in the industry. Also JSBs database consists of
  detailed insights of the leading players in the
  global market, products and trends.

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