How to Write a Press Release

1
How to Write a Press Release
2
Making it Pop

• Write a genuine headline
• Write the body copy
• Communicate the "5 W's" (and the H) clearly
• Make it clean, crisp, and applicable to your
  audience
• Tie it together

3
Mastering the Format

• Get the basic structure down
• Write a boilerplate underneath the body of your
  release
• Add your contact information
• If possible, include a link to an online copy of
  the same release
• Signal the end of the press release with three
  (hash) symbols

4
Tips

• Include a "call to action" in your release. This
  is information on what you want the public to do
  with the information that you are releasing.
• Craft each release to target a specific media
  outlet and send it to the specific reporter who
  covers that beat. This information can usually be
  found on the outlet's website.