Media Giants

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Media Giants

• Theodora Oyani

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These five conglomerates dominate the media
industry worldwide.
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NEWS CORPORATION
Ownership and Operating Model News Corporation is
a conglomerate headquartered in New York City. It
split into News Corp and 21st Century Fox in
2013. Products Some of its merchandise include
Television, Magazines and inserts, and Newspaper
and information services. Market
Positioning News Corp has a strong market
positioning and most of its income are from
advertisements, it would therefore be at a great
loss if overall advertising expenses were
reduced. Their links to Sky TV make them
Television market leaders. However, the company
receives nearly half of its profits from outside
the united states and this eclectic exposure has
protected it from financial crisis. As at 30th
September 2014 News Corp had a total revenue of
2, 150 million and over 40,000 members of staff.
Competitors News Corp competes with a
significant number of large media
conglomerates. These include World Wrestling
Entertainment (WWE), Time Warner, CBS, and
Viacom.
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THE WALT DISNEY COMPANY

• Ownership and Operating Model
• The Walt Disney Company is a multinational mass
  media corporation that has its headquarters in
  Burbank, California. It is the second largest
  broadcasting and cable company in the world in
  terms of profit. Walt Disney was founded on
  October 16 1923 by Walt Disney and Roy O. Disney,
  it was first established as Americas leading
  animation industry. Today the company is involved
  in live action film production, television, and
  theme parks.
• Products
• The company has a wide range of assets that
  include Marvel Entertainment, Disney Interactive
  Media Group, ESPN, Inc. ABC Entertainment Group
  and Walt Disney Parks and Resorts.
• Market Positioning
• It is very important that Disney chooses
  profitable divisions in order to have excellent
  operations i.e. making movies that simultaneously
  excites the kids and pleases the parents. This
  makes family orientated production one of
  Disneys key features, so most Disney products
  tend to be created for different age levels. The
  company has a revenue of 48.813 billion and a
  staff body of 180,000 people.
• Competitors
• Its main competitors include
• Twenty First Century Fox, Inc.
• Time Warner Inc.
• NBC Universal Media, LLC.

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GENERAL ELECTRIC (GE)
Ownership and Operating Model General Electric is
an American multinational conglomerate
headquartered in Fairfield Connecticut, it ranked
among the Fortune 500 as the 26th largest company
by gross revenue. It was founded in the year 1892
by Thomas Edison, Charles Coffin, Elihu Thomson,
and Edwin Houston. Products General Electric has
a great range of products, some of them are
Universal Studios, Focus Features, Crime and
Investigation Network, The History Channel etc.
It has 307,000 employees and a revenue of
146.045 billion as at 2013 Market
Positioning General Electric operates through
eight major sub divisions power and water, oil
and gas, energy management, aviation, healthcare,
transportation, home and business solutions and
General Electric Capital. The company also trades
at attractive valuations and so far it has
resulted in positive news, GE concentrates on
businesses where it can get strong competitive
advantage. Competitors Some of its competitors
include CITIGROUP INC. and Siemens AG.
Sources
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TWENTY FIRST CENTURY FOX
Twenty First century Fox is an American
multinational mass media corporation, it is the
worlds third largest major network. 21st
Century Fox was the result of the 2013 separation
of News Corporation, its assets include Fox
Entertainment Group, Fox Television Network and
STAR TV an Asian channel. It has a staff body of
27, 000 and as at July 2013 it had a revenue of
27. 68 billion. Twenty First Century Fox was
created as a result of splitting from News
Corporation, it finalised and executed this on
June 28 2013. It has major competitors like The
Walt Disney Company, CBS Corporation, and NBC
Universal Media. The companys marketing position
is hard to place, however it recently offered to
buy Time Warner for 80 billion. Rupert Murdoch
who is the CEO has a history of shrewdly going
after companies he wants to purchase. In this
scenario Time Warner turned down Foxs
proposition.
Sources
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FOX BROADCASTING COMPANY (FBC)
Fox Broadcasting Company is a subsidiary of 21st
Century Fox, it was founded by Rupert Murdoch and
Barry Diller. It has its headquarters in Los
Angeles, California. Products such as Modern
Family, Homeland, American Horror Story, Glee,
Family Guy and so on, are television series
created by FBC.
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The Simpsons
The Simpsons is an American adult animated
sitcom created by Matt Groening for the Fox
Broadcasting Company. It had its debut on
December 17 1989 and it has went on to feature
561 more episodes since then, it is the longest
running American sitcom and it was awarded a
star on The Hollywood Walk of Fame. Voice actors
include (but are not limited to) the following
Bart Simpson voiced by Nancy Cartwright
Homer Simpson voiced by Dan Castanella
Lisa Simpson voiced by Yeardley Smith
Marge Simpson voiced by Julie Kavner
Maggie Simpson