Search Engine Ranking Factors 2014 by Techno Infonet

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Search Engine Ranking Factors 2014
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Introduction
Google uses 200 ranking factors when ranking
websites. While Google doesnt actually reveal
what these ranking factors are, SEO experts have
a pretty good idea of what they are simply by
examining the websites that appear on top of the
SERPs.
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These Are The Factors
General Ranking Factors
In this section, I asked participants to identify
the influence of eight thematic clusters of
ranking factors across the two primary types of
Local results (localized organic, pack/carousel).
In each case, they assigned a percentage of
influence to all eight thematic clusters,
totaling 100. Businesses consistently ranked
behind their competition in each of these types
of results can use this section to prioritize
their marketing efforts by theme.
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These Are The Factors
Specific Ranking Factors
In part A of this section, I asked the experts
to rank the top 20 individual ranking factors
(out of a total list of 106) that have the
biggest impact on pack/carousel rankings. In
part B of this section, I asked them to rank the
top 20 factors from the same list, only this time
to rank them based on impact on localized organic
rankings.
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These Are The Factors
Factors Most Affected by Pigeon
Results were then tabulated via inverse scoring,
where the 1 ranked factor received the most
"points" for that question, and the lowest-ranked
factor received the fewest points. (The factors
ranking outside the top 5 for all respondents
ended up with zero points.)
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These Are The Factors
Social Network Presence
This involves the same principle as when you have
other websites link to your site and mention your
site often. A lot of people use social networks,
and Google and other search engines pay attention
to them. Social signals and spreading your
content among networks are signs that your
website is legit and relevant. But to build a
fan base among Facebook and Google users, often
youll be required to participant in social media
yourself. So, this is something you should keep
in mind.
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These Are The Factors
Improved User Experience
Perhaps the most important factor here is loading
time. Thats because Internet users are
notoriously impatient, and they lose interest if
it takes more than a few seconds to load a
webpage. Mobile users are also increasing
considerably, and that means your website must be
able to function properly across multiple
platforms. Other factors which are relevant here
will include ease of navigation, and the lack of
annoying popup ads.
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These Are The Factors
SEO Essentials
These are the factors that SEO experts have
always known to be relevant, and many of these
have not changed all that much. For example, the
domain name should be relevant to your niche, and
your keywords should be placed in strategic
locations on your website. Broken links should
also be fixed, the site architecture should be
organized, and there should be a sitemap.
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